Before we wrote our Internet marketing book, we authored the pay per click sections in the O’Reilly website optimization book. This collection of insider best practices gives you the techniques you need to optimize your site with increased sales in mind.
Website Optimization Book
The sections in the website optimization book were collected from renowned experts and co-authored by Andrew King, who says:
“Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to adopt.
A profitable website needs to be current, well designed, highly responsive, and optimally persuasive if you are to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.”
Pay Per Click Optimization
The section we wrote on pay per click optimization includes:
- ad copywriting guidelines
- setting profit-driven goals
- calculating and optimizing bids
- landing page optimization
- campaign management tips
Additional Sections on Website Optimization
The website optimization book also covers these topics:
- Search engine optimization (SEO)
- Conversion rate optimization
- Web performance tuning
- Advanced tuning
- Web metrics
Read the book reviews or contact us for more information on website optimization services for your company’s website.
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