FOR IMMEDIATE RELEASE – MARCH 19, 2012 – ANN ARBOR, MICH. – SEMPO recently launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility. SEMPO is the largest nonprofit trade organization in the world serving the search, social and digital marketing industry and marketing professionals engaged in it.

The mission of SEMPO Michigan is to bring together talented search and social marketers and other professionals from across the state to share ideas, experiences, and grow as digital marketers. SEMPO Michigan will provide events, educational opportunities and networking to connect professionals and businesses.

“The Michigan chapter of SEMPO makes available resources and opportunities for industry professionals that previously didn’t exist in the region,” said Girard, Pure Visibility co-founder. “Michigan has a rich history of marketing and entrepreneurship and we’re working to make it a leader in the industry.”

The founding committee will decide the direction of SEMPO Michigan.  The committee will meet monthly to plan SEMPO Michigan’s quarterly events, the first of which is scheduled for May.  The committee, co-chaired by Pure Visibility’s Girard and Wortman, includes:

• Kristine Adams, marketing and social media strategist, Eastern Michigan University
• Evelyn Chou, marketing communications manager, Electro-Matic Products
• Mike Consiglio, click master, Biznet Internet Solutions
• Dan Corrigan, senior digital strategist, Team Detroit
• Scott DeRoche, SEO analyst, Pure Visibility
• Harmony Faust, strategic integrated marketing communications manager, Learning Care Group
• Whitney Ferdon, user behavior analyst, Pure Visibility
• Bud Gibson, professor, Eastern Michigan University
• Andrew Grohowski, project manager, Pure Visibility
• Jeremy Lopatin, lead SEO analyst, Pure Visibility
• Bobby Mercader, metric specialist, Ignite Social Media
• Mirisa Roy, marketing coordinator and online marketing specialist, NSF International
• Bill Smith, analytics production manager, MRM Worldwide
• Martin Smith, social marketing strategist, A-Side Worldwide
• Angelina Vergari, search marketing analyst, The Whole Brain Group
• Chad Wiebesick, director of social media and interactive marketing, Michigan Economic Development Corporation
• Nick Zaher, marketing manager, A-Side Worldwide

For more about SEMPO and the Michigan chapter, including events and membership information, visit www.sempo.org.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Website Optimizer, Google Urchin, and Yahoo Web Analytics, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

About SEMPO
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit www.SEMPO.org.

• facebook.com/SEMPOMichigan
• twitter.com/SEMPOMichigan
• SEMPO Michigan on Google+

FOR IMMEDIATE RELEASE — DECEMBER 1, 2011 — ANN ARBOR, MICH. –
Pure Visibility, an Internet marketing company, recently renewed contracts with three of its clients to continue and expand services in 2012. Compuware, Learning Care Group and Plex Systems all renewed their contracts with Pure Visibility, who is helping the companies create online sales engines, improve website visibility and increase website traffic.

“Global brands like Compuware, Learning Care Group and Plex Systems recognize the importance of strategic Web marketing in a fiercely competitive economy,” said Catherine Juon, Pure Visibility’s co-founder. “Pure Visibility’s work to help these companies attract sales and generate website traffic is a competitive advantage that provides tremendous value.”

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value for 46 of the top 50 Fortune 500 Companies and 12 of the 20 most visited websites in the US. Pure Visibility supports Compuware’s global strategic marketing efforts through pay per click campaign management and optimization, search engine optimization and web analytics reporting.

Learning Care Group, Inc. is the second-largest for-profit daycare provider in North America. It provides early education and child care services under its five unique brands: Childtime, Tutortime, The Children’s Courtyard, Montessori Unlimited and La Petite Academy. Learning Care Group renewed its contract with Pure Visibility for pay per click, search engine optimization, web promotions and reporting across all of its web properties.

Plex Systems, Inc. is the developer of Plex Online, a SaaS ERP (software as a service) Cloud ERP solution provider for manufacturing enterprises. It works with global companies in the manufacturing, automotive, and food and beverage industries. Plex Systems retained Pure Visibility’s services in search engine optimization, strategic link building and comprehensive intelligence reporting.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Urchin, and Google Website Optimizer, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

FOR IMMEDIATE RELEASE – SEPTEMBER 12, 2011 – ANN ARBOR, MICH. — Catherine Juon, Dunrie Greiling and Catherine Buerkle of Pure Visibility, an Internet marketing company, recently published Internet Marketing Start to Finish. The informative book, published by Pearson Publishing, helps businesses learn how to use Internet marketing as a way to drive measurable, repeatable online sales.

“The experience that we’ve gained working with Pure Visibility’s clients was the catalyst for writing Internet Marketing Start to Finish,” explains Juon.  “Internet Marketing Start to Finish is designed for business owners and marketers who want accountability, repeatability and results from online marketing.”

Internet Marketing Start to Finish is a primer for businesses that want to bring together marketing, sales and operations functions that were previously separate and siloed.  It offers tactics on how to systematically capture and apply data to drive dramatic improvements in online marketing efforts.
In a unique approach to marketing “how to”, Internet Marketing Start to Finish shows how to integrate the full online marketing strategic toolkit, including strategies to generate qualified leads through paid search, and Search Engine Optimization (SEO), techniques to improve site conversion from the field of user experience, as well as tips for using readily-available tools such as Google Analytics to understand what parts of the online lead generation process are working well, and identify areas for improvement.  Readers will also learn how to effectively use metrics and data analysis to inform long-term online marketing strategy and short-term tactics.

Juon is co-founder and catalyst of Pure Visibility.  She has helped companies leverage online marketing since the early commercialization of the Internet; Catherine’s work on the first Web site for Ford’s Engineering Information Systems department was a springboard to her current work helping large companies develop more effective Internet marketing strategies.  Greiling is Pure Visibility’s director of happiness.  She works with a team of analysts to derive meaning and actionable recommendations from complex web data, and to develop strategic Internet marketing plans for customers.

Internet Marketing Start to Finish is currently available through a variety of retailers, including Amazon.com, and Barnes & Noble.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves enterprises invested in driving sales growth via the web. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit www.PureVisibility.com.

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FOR IMMEDIATE RELEASE – ANN ARBOR, MICH. – JULY 21, 2011 –
Pure Visibility, an Internet marketing company, was recently retained to help Matrix42 own page one® in website search results and ensure that web “clicks” turn into leads for the company.  Pure Visibility will be Matrix42’s full service search engine marketing provider, managing its pay per click advertising and search engine optimization.

“Working with a technology leader like Matrix42 is an exciting opportunity,” said Pure Visibility co-founder Linda Girard.  “Pure Visibility’s efforts will help Matrix42 achieve improved return-on-investment for its search engine marketing efforts.  Ultimately, the combination of improved search engine visibility and effective pay per click advertising will provide Matrix42 a sustainable, meaningful competitive advantage.”

Matrix42, part of the Asseco Group, is the leading supplier of workplace management technology.  Headquartered near Frankfurt Germany, Matrix42 software is used by more than 1,500 customers worldwide, including Lufthansa Systems, Puma, Raiffeisen IT, and Bechtle.

“Pure Visibility’s own page one® approach is unique; it is the best process I’ve seen for measuring and improving conversion rates, and I’m confident it will help Matrix42 turn clicks into real leads,” said Rich Bentley, senior director of marketing at Matrix42.  “Improving competitiveness in the online marketplace is a key business goal for Matrix42 over the next year.  Pure Visibility’s methodical, proven process will help us reach that goal.”

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

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January 29, 2011 — The independent authority on search vendors, topseos.com, has announced the best Integrated Search companies for January 2011. An independent research team that was assigned to the search engine optimization category reviewed each applicant in order to determine the best Integrated Search Companies. Pure Visibility Inc. made its presence as one of the top players in the rankings for this month in a field of thousands worldwide.

An extensive review was completed and the research team evaluated the services of Pure Visibility, an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Its core practice areas include Pay Per Click Management, Web Analytics, Integrated Search (SEO & PPC) as well as Email Marketing and Training Programs.

Read the full press release >>

December 23, 2010 — ANN ARBOR, MICH. – Pure Visibility, a leading Internet marketing company, was recently honored with awards recognizing its industry leadership and growth.  The company’s FastTrack, awarded by Ann Arbor SPARK, signifies its sustained growth over the last three years.  An Entrepreneur of Distinction award from Corp! magazine recognized Pure Visibility co-founder Catherine Juon’s leadership and vision.

“2010 has been a banner year for Pure Visibility,” said co-founder Linda Girard.  “Despite a challenging economic climate, we began work with new clients, including Compuware Corp., and continued to improve our skills with certifications including the Google Website Optimizer Authorized Consultant.  We are proud to close the year with two awards that recognize growth and leadership.”

FastTrack is an annual program sponsored by Ann Arbor SPARK, an economic development organization, recognizing companies in Washtenaw County for outstanding business success.  Awards are presented to companies with consistent records of growth, defined as revenue of at least $100,000 in 2006, and average growth of 20 percent for the following three years. Pure Visibility received its 2010 FastTrack Award at the recent AnnArbor.com Deals of the Year event.

Corp! magazine Entrepreneurs of Distinction Awards were given to business leaders “who are committed to entrepreneurial success.”  Juon demonstrated “impressive business activities, major accomplishments, and innovative approaches” to win the award.  Juon accepted the award at a recent celebration breakfast with fellow Entrepreneurs of Distinction.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit purevisibility.com

July 8, 2010 — ANN ARBOR, MICH. – Pure Visibility, an Internet marketing company, was recently retained by Compuware to help the IT giant with its search marketing activities. Pure Visibility’s comprehensive work for Compuware will center on pay per click campaigns, search engine optimization, and web analytics reporting.

Compuware is a global leader in increasing productivity of client companies through providing critical insight into their IT application performance management and professional services automation software. Its web presence and marketing activities span the globe and its many field marketing offices. Compuware selected Pure Visibility to support its global strategic marketing efforts.

“As part of its overall marketing focus, Compuware made a commitment to improving its organic search visibility,” said Linda Girard, Pure Visibility co-founder. “We benchmarked Compuware’s web performance, provided information on the competitive landscape, and provided specific recommendations to increase Compuware’s visibility on key phrases. Then, to support Compuware’s strategic goals, Pure Visibility will deliver a range of paid and organic search marketing tactics that will improve the effectiveness of the company’s Web presence.”

A key component of all Pure Visibility’s work for clients is our ability to accurately report how online marketing impacts sales and financial performance and then predict the impact of future efforts,” explained Girard. “Our specialty is analyzing online data against our clients’ sales goals; Pure Visibility’s sophisticated approach to search marketing is results-driven.”

Pure Visibility’s pay-per-click campaign management and optimization for Compuware includes managing campaigns globally. Pure Visibility provides integration of search marketing activities into Compuware’s CRM system, providing lead source tracking services to Compuware that will show how customers are finding Compuware online, and the effectiveness of Compuware’s online marketing activities in converting online interest to sales.

Compuware will also benefit from Pure Visibility’s infrastructure review, page level guidelines, and link building work that will improve organic search results.

“Working with Pure Visibility adds a deep level of expertise to Compuware’s search marketing efforts,” said Eric Kushner, Compuware marketing strategy director. “In addition to investing in online marketing efforts, Compuware is investing in getting a return on those efforts through Pure Visibility’s attention to tracking, analyzing and measuring data. Pure Visibility is working with us to create an online sales engine that uses the Web to drive and convert customers.”

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit purevisibility.com

MAY 27, 2010 – ANN ARBOR, MICH. – Pure Visibility today announced that co-founder Linda Girard is a finalist for the Ernst & Young Entrepreneur Of The Year® 2010 Award in the Michigan and Northwest Ohio region. Continue reading “Pure Visibility Co-Founder Linda Girard Named Ernst & Young Entrepreneur Of The Year® 2010 Award Finalist in Michigan and Northwest Ohio Region” »

MARCH 31, 2010 – ANN ARBOR, MICH. – Pure Visibility, an Internet marketing firm, has been recognized as one of the 2010 “Michigan 50 Companies to Watch.” The company was chosen for its entrepreneurial leadership, industry innovation, and its track record of growth. Pure Visibility will be honored at an awards ceremony during the sixth annual Michigan Celebrates Small Business event, April 29 in Lansing, Michigan.

“We’re thrilled to be recognized as a ‘Michigan 50 Companies to Watch’ honoree,” said Linda Girard, Pure Visibility co-founder. “Pure Visibility is committed to growing our business in Michigan and raising the state’s profile as a place where high tech businesses can thrive.”

“Michigan 50 Companies to Watch” honorees are second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of Michigan’s economy.

“Now 300 strong, the second-stage businesses that comprise the Michigan 50 Companies to Watch have not only persevered through challenging times, but also found opportunities to grow,” says Penny Lewandowski, director of entrepreneurship development at the Edward Lowe Foundation and presented by Michigan Celebrates Small Business. Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development and venture capital communities.

Michigan Celebrates Small Business is presented in association with the Michigan Economic Development Corporation, Michigan Small Business & Technology Development Center, Small Business Association of Michigan, the U.S. Small Business Administration – Michigan, and the Edward Lowe Foundation.

About Pure Visibility, Inc.

Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified.