Pure Visibility’s Catherine Juon and Dunrie Greiling Publish Internet Marketing Start to Finish
FOR IMMEDIATE RELEASE – SEPTEMBER 12, 2011 – ANN ARBOR, MICH. — Catherine Juon, Dunrie Greiling and Catherine Buerkle of Pure Visibility, an Internet marketing company, recently published Internet Marketing Start to Finish. The informative book, published by Pearson Publishing, helps businesses learn how to use Internet marketing as a way to drive measurable, repeatable online sales.
“The experience that we’ve gained working with Pure Visibility’s clients was the catalyst for writing Internet Marketing Start to Finish,” explains Juon. “Internet Marketing Start to Finish is designed for business owners and marketers who want accountability, repeatability and results from online marketing.”
Internet Marketing Start to Finish is a primer for businesses that want to bring together marketing, sales and operations functions that were previously separate and siloed. It offers tactics on how to systematically capture and apply data to drive dramatic improvements in online marketing efforts.
In a unique approach to marketing “how to”, Internet Marketing Start to Finish shows how to integrate the full online marketing strategic toolkit, including strategies to generate qualified leads through paid search, and Search Engine Optimization (SEO), techniques to improve site conversion from the field of user experience, as well as tips for using readily-available tools such as Google Analytics to understand what parts of the online lead generation process are working well, and identify areas for improvement. Readers will also learn how to effectively use metrics and data analysis to inform long-term online marketing strategy and short-term tactics.
Juon is co-founder and catalyst of Pure Visibility. She has helped companies leverage online marketing since the early commercialization of the Internet; Catherine’s work on the first Web site for Ford’s Engineering Information Systems department was a springboard to her current work helping large companies develop more effective Internet marketing strategies. Greiling is Pure Visibility’s director of happiness. She works with a team of analysts to derive meaning and actionable recommendations from complex web data, and to develop strategic Internet marketing plans for customers.
Internet Marketing Start to Finish is currently available through a variety of retailers, including Amazon.com, and Barnes & Noble.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves enterprises invested in driving sales growth via the web. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit www.PureVisibility.com.
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