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Michigan Entrepreneur TV Interview: Girard and Juon Share Secrets of Success

In a recent interview with Michigan Entrepreneur, Pure Visibility co-founders Linda Girard and Catherine Juon shared their secrets for business success.  Citing a responsibility to both clients and their team as key drivers of continued growth, the Pure Visibility leaders offered a business model that other entrepreneurs could follow.

Girard described the company’s business as focused squarely on Internet search marketing.  As the company has evolved over the past six years, so has its client base from smaller companies to global brands.  In a competitive market, Pure Visibility credits its distinct focus on metrics for helping it stand out from the competition.

“Our responsibility and accountability for our clients’ sales is a key difference between Pure Visibility and others (in the search marketing industry),” said Girard.  “Our attention to metrics makes Pure Visibility stand out.”

Internally, Juon explained that Pure Visibility’s culture is what helps the company attract the best and brightest talent.  From quarterly charity events that serve as a way for the team to celebrate reaching quarterly goals and milestones to daily stand ups where the team shares successes or asks for assistance, Pure Visibility’s culture is another way the company continues to outpace competitors.

Michigan Entrepreneur airs on various channels in Oakland County.  Check the program listings for a program schedule and other info.

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About Lauren Segall

Lauren Segall is the Office Manager and "Genie" at Pure Visibility since 2010, specializing in a little bit of everything. With a background primarily in Marketing, Public Relations and Event Planning, Lauren also works within PV's Human Resources, Finance and IT departments. You can connect with Lauren on LinkedIn

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