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Happy Paczki Day – Now What will you Stop Doing?

Here at Pure Visibility, reflecting the Polish heritage of our founder Linda Girard, we celebrate Paczki Day with delicious donut-like confections. According to the Polish-American Association, Paczki Day is the last Thursday of Carnival, but here in metro Detroit we tend to put it on Fat Tuesday, the Tuesday before the start of Lent.

It fits with other traditions, such as Mardi Gras, where there’s a celebration to use up all of the yummies in the pantry before a time of austerity, before Lent.

Lent offers up a kind of inverse of a New Year’s Resolution, a time to commit to stop doing something. Regardless of your spiritual or religious beliefs, I bet most of us can benefit stopping something.

Things that are good to stop:

  1. negative self-talk,
  2. junk food,
  3. sending email without enough reflection,
  4. trying the same thing and expecting different results,
  5. trying to be all things to all people, and
  6. being afraid to be yourself – to show up fully.

Now, when I first joined Pure Visibility, I was pleased by our team’s focus on digital marketing. We don’t design or develop your website. We don’t write your blogs, web content, tweets or Facebook posts. We will partner with our clients or other specialists to fulfill these needs, but that’s not our specialty. We focus on what we do well.

Our team increases our clients’ visibility through search engine optimization and paid search (advertising in AdWords, Yahoo! | bing network, Facebook, LinkedIn and the like), and ensures new visitors turn to leads and sales through conversion rate optimization. We tie it all together through comprehensive web data analysis and recommendations. To many people I meet, that is head-scratchingly specific.

Yet, we might seem similar to other digital marketing firms, all of whom claim to do just that, all of whom claim they can tell you which half of your advertising spend is wasted. What makes us unique is who we already are.

And who we are includes Paczki Day and the rest of our heritage and traditions. Who we are also includes our education in, say, Ecology and Evolutionary Biology or from the School of Natural Resources and the Environment, and our values, such as walking to work more often to save some energy and maybe lose those extra pounds.

You will see an increasing focus on helping those companies with similar values to ours, as we align our external messaging with who we already are.

It reminds me of a line from Robert Frost’s poem “The Gift Outright” that he read at John F. Kennedy’s inauguration:

That which we were withholding made us weak,
Until we found out it was ourselves.

So that’s what we have to drop–withholding–even if it is done out of politeness or to fit in.

Now that you’ve had your high-calorie splurge. What will you drop?

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About Dunrie Greiling

Dunrie Greiling is the Chief Operating Officer at Pure Visibility, but her favorite job title at PV was Director of Happiness. She co-authored the book Internet Marketing Start to Finish, published by Pearson Education, Que Publishing. At her personal blog, Scientific Ink, she writes about things like yoga, knitting, and travel. She can be found on Google+, LinkedIn, and microblogs on Twitter as @dunrie.