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Internet Marketing Panel at Automation Alley, Oct. 23rd

Join Dunrie Greiling, COO of Pure Visibility, and two other top Internet marketing executives as they discuss the topic “Build or Buy? Best Practices for Staffing or Outsourcing Internet Marketing Teams” on Tuesday, October 23, at Automation Alley headquarters in Troy, Michigan.

Additional panelists are Ryan Eisert, Sales Director of Digital Solutions at MLive Media Group and Eric Kushner, Director, Marketing Strategy at Compuware. The panel discussion will be led by PV’s own Linda Girard, and will take questions from the audience after a brief introductory presentation.

A press release about the presentation was issued last week, if you’d like to know more about the speakers or their companies.

Internet Marketing Panel: Topic Summary

Don’t imagine the web is only for e-commerce. Many business-to-business companies are using their websites and the Internet to generate leads and garner new business. This panel discussion covers some key questions in the decision to hire in-house or outsource Internet marketing.
The best approach for your search engine optimization, web analysis and reporting, and paid search advertising (e.g. Google AdWords) will depend on your needs, your existing team, and, of course, your budget. You will leave with an understanding of the time commitment, budget commitment, and trade-offs in this decision.

The wealth of experience from the panelists will be shared with participants as they explore such topics as:

  • How should I go about recruiting and selecting Internet marketing staff?
  • What are the short-term and lifetime costs with building a team vs. outsourcing the work? What are the other pros and cons for each approach?
  • How do I manage an Internet marketing team? What is the proper care and feeding of in-house Internet marketing staff?
  • What should I look for in an agency if I decide to outsource a portion of my Internet marketing efforts?
  • What about internationalization or other corporate initiatives that come down the road? How can I forecast and plan to handle these with my Internet marketing team?

Register Online to Attend, the Event is Free

Networking and registration begins at 9:00 a.m., the panel discussion is from 9:30 to 10:30. Register online at http://purevisibilityatautomationalley.eventbrite.com.

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