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Pure Visibility to Hold Mobile Marketing Sessions at EMU’s Search Marketing Workshop

Pure Visibility is once again taking part in Eastern Michigan University’s Search Marketing Workshop. Eric Wortman will be speaking during the “Establishing a Mobile Presence” and “Creating an Effective Mobile Campaign” sessions. The workshop will be held Friday, November 16th at the Eagle Crest Conference Center in Ypsilanti, Michigan.

The 2012 Workshop

The workshop, now in its second year, provides “powerful search and mobile marketing strategies” from an expert lineup of speakers. Mike Lorenc, Industry Head of Ticket and Events at Google, and Chad Wiebesick, Director of Social Media and Interactive Marketing for MEDC, will be the keynote speakers.

Eric Wortman, a Pure Visibility Pay Per Click analyst specializing in social and mobile, will use real world examples of mobile campaigns he helped develop. What campaigns require a mobile strategy? Are you ready to target mobile? How do mobile customers differ from others? These questions and more will be covered throughout the two sessions.

Event Details

The Search Marketing Workshop will have 13 speakers and two tracks to choose from. Breakfast and lunch are provided. Registration is $40. To sign up visit www.thesearchmarketingworkshop.com. Use the promo code “SEM2012″ to get 25% off your registration. Follow #SearchMarketing12 for the latest updates.

Highlights from the 2011 Workshop

Linda Girard, CEO of Pure Visibility, speaking at The 2011 Search Marketing Workshop

SEM Wars: Episode 1, content developed for The 2011 Search Marketing Workshop


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