Just earlier today, Google announced it will soon be reporting ad impressions from the Google Display Network, or GDN, in Google Analytics under the Multi-Channel Funnels report. This new feature is an effort by Google to give advertisers visibility as to how their unclicked ads have an effect on users who eventually convert. Conveniently for Google, it will show advertisers and/or their clients how lucrative advertising in the GDN can be. …Read More
PPC
Keep It Simple – Explaining PPC to Clients
Experienced PPC’ers know how important it is for the client to understand what is happening with their account. The client may not be familiar with the Conversion Optimizer. Many digital marketing managers may not know exactly what remarketing codes are currently installed on their site. When pulling keyword reports, managing bids, and reading industry blogs about the latest Adwords features is part of your daily routine, it can be tough …Read More
Google AdWords Dynamic Keyword Insertion Changes
Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product line – though it can be used much more extensively to increase the clickthrough rates of your ads. Relatively recently …Read More
AdWords Scripts for Editing Prices in Ads
AdWords Scripts allows account managers to make automated changes, reports, or alerts using a development environment inside the AdWords interface. Scripts is located under “Bulk Operations” after you log into an account. When Google announced AdWords Scripts I didn’t really pay close attention. I didn’t think I’d ever need to use it: alerts are nice, but I look at my accounts every day, so I don’t need an automated tool …Read More
AdWords Tips & Tricks: Advanced Account Structure
One often overlooked component of AdWords campaigns is the account structure. Which keywords should be bundled together in an ad group? What ad groups should make up a campaign? These are important questions to answer, especially when it comes to settings made at the campaign level. Ad extensions and location targeting can play a major role in the success of your account. AdWords accounts can have a dozen ad groups …Read More
Competitor Trademark Bidding in AdWords and adCenter
Google AdWords and Microsoft adCenter paid search platforms have similar trademark policies, here are the policy summaries: Summary of AdWords policy Summary of adCenter policy Policies vary by the country of interest, but the gist of it for the U.S. is that you can bid on competitors’ trademarks, but you cannot use those trademarks in the ad text. You are responsible for bidding on trademarked keywords, but AdWords and adCenter …Read More
Google AdWords and R
R is a programming environment that implements the S language. It is typically used for statistical analysis. When I was in college, quite a while back now, we used to use MATLAB a lot and R kind of reminded me of MATLAB (I have since used MATLAB all of zero times). Unlike MATLAB, R is free! Anyone can download and get started with documentation — and the price is right. If …Read More
Impact Of AdWords Ads on Overall Traffic: Google Study
Google published a new AdWords study on their research blog titled: “Impact of Organic Ranking on Ad Click Incrementality.” The first thing to notice is that the official title of the study is a bit puzzling. AdWords advertisers typically are interested in knowing if they are paying for traffic that they could be getting for free. While this study is clearly meant to adress this, it could have been titled: …Read More
Increased AdWords Account Limits
Under the radar, Google has quietly raised AdWords account limits. Accounts can now get boosted to include up to 500 campaigns and 3 million keywords. Previously accounts were limited to 100 campaigns and 1 million keywords. If you wanted to expand beyond that, you had to open new accounts. This was a headache because you’d need to work out tracking, billing, and access requirements for the new accounts. That required …Read More
