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A few reviews for the recent Website Optimization book

WSO Book CoverIt’s funny. We worked with Andy King on two chapters of Website Optimization, and, until the book came out, we hadn’t seen the whole thing. I took it up north with me when I went on vacation, and I really got a lot out of the whole book. We’re sharing it with our clients, and using it to back up and further explain a few of the recommendations we make for them.

So, I wanted to check in and see what the buzz was on the book. Here are a few reviews:

It’s an amazingly practical manual, with page after page of ideas, suggestions, and strategies for getting your pages more widely known and read. On the whole, it’s not too technical, and he supplies snippets of code only when necessary. All the tips are within the grasp of anyone who is used to running a web site, and along the way he explains the principles of search engine optimization (SEO) as well as briefing you on how SEs treat your site. from Mantex books

The book is excellent…and from what I’ve seen, it is THE book on Website Optimization. Gone are the days of scouring the web for bits and pieces of info on how to optimize….this book contains it all. from Eric Brown

Website Optimization is a book that makes a business case for a company’s web presence and how best to use the web as a profit generating tool….King’s book reads a little like a marriage manual that blows past the honeymoon and talks about how to make a relationship last a lifetime. In other words, it’s not romantic, but it’s “real”. from Certforums

What I’m holding in my hands is an essential guide to taking a website and turning it into a sleek machine for marketing and information distribution. from Wicked Business Sciences

If you have a website that underperforms your expectations, this single book can be your one-stop shop to get all the knowledge you need. from Alexander Kirk

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4 Responses to "A few reviews for the recent Website Optimization book"

  • Dunrie Greiling
  • Dunrie Greiling
    October 29, 2008 - 11:34 am Reply

    Ogni tanto bisogna pensare anche alle revenue. Questo testo fa il paio con lo straordinario High Performance Web Sites, aggiungendo agli argomenti tecnici relativi alle prestazioni quelli legati alla visibilità nei motori di ricerca, alle campagne pay-per-click, alle metriche.

  • Dunrie Greiling
    November 3, 2008 - 9:53 am Reply

    Why its great: Its a real-eye opener that many website issues are caused by slow loading websites, and how to improve these to help build a better user experience. Its great material to give to web developers in particular, and has some excellent unique perspective that I hadn’t read before anywhere else. And the fact that he relates the theory of ‘persuasion’ to building a visitor-centric website (and even relates it to one of my favorite books of all time – the psychology of persuasion by Robert Cialdini). from 5 must-read new books to help improve your website

  • Dunrie Greiling
    November 11, 2008 - 6:04 pm Reply

    Website Optimization is an engaging, comprehensive, and valuable resource for anyone who wishes to improve the online marketing results of their own businesses Web sites or those of the clients they support. Online business owners and Web developers unfamiliar with core SEO and site optimization techniques, are urged to read this book. review on Slashdot

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