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The State of SEM

Last month, the Search Engine Marketing Professional Organization (SEMPO) released its 2011 State of Search Marketing Report. In conjunction with EConsultancy, SEMPO had more than 900 companies and agencies in 66 countries participate in a global online survey to determine the future of search marketing.

Taking a detailed approach, SEMPO’s annual survey evaluated spending trends within SEO, PPC and social media.  Respondents ranged from various business sectors and types of agencies.

According to SEMPO’s findings, the North American SEM industry will grow 16% in 2011, an increase of $19.3B, up from $16.6B in 2010. 2010 saw an increase of 14% from 2009. These  results are due from a large portion of companies increasing their investment in paid search and SEO as well as continued growth from Google and Microsoft-Yahoo.

The research shows a rise in the use of mobile Internet as having the highest impact on SEO. Local Search also contributed, with 43% of agencies citing this as a highly significant trend. In addition, the increased use in social networks has helped fuel this growth. More than half of companies are outsourcing their SEO and Social Media management and 54% of the companies surveyed said they expect to increase their SEO spend in 2011.

The 133 page State of Search Marketing 2011 Report can be downloaded by SEMPO members.

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About Lauren Segall

Lauren Segall is the Office Manager and "Genie" at Pure Visibility since 2010, specializing in a little bit of everything. With a background primarily in Marketing, Public Relations and Event Planning, Lauren also works within PV's Human Resources, Finance and IT departments. You can connect with Lauren on LinkedIn

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