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Dear @Hootsuite, forgive us for flirting with other enterprise Twitter clients, your upgrades brought us back

Dear Hootsuite,

We love Twitter, professionally and personally. It is a fun way to stay connected, an effective way to share good news and to connect with others, and it can be part of a cross-medium SEO and relationship-building strategy.

We have used Hootsuite to manage multiple-user access to shared or enterprise accounts for a while now, and we wrote in 2009 how TweetDeck and Hootsuite are better together. Well, here’s the reason we’re writing you, dear Hootsuite. In the body of that post, we of course shared our passion for TweetDeck and then in comments section of that post, we expressed a preference for a competitor, CoTweet. And, we’re sorry about that, we really are.

You see, when we flirted with TweetDeck it was because of its ability to create lists and segment the Twitter streams we’re following into thematic groups. You do that now. And when we expressed our admiration for CoTweet, it was because we needed to be able to manage multiple users on multiple accounts, and Hootsuite, we think you would admit this yourself, that wasn’t your strength at that point. Yet, in the time since, you’ve really grown, and you’ve made that part simple and added other features that make you the Twitter client we recommend to our clients.

The source of our Ardor: Google Analytics Parameter Presets

Beyond those “keep up with the Joneses” type updates, you’ve really set yourself apart with your Google Analytics integration. We also love Google Analytics, it helps us measure the work we do for our clients, and it gives us lots of web data to dive into and extract value for our clients. And it makes us so happy that you and Google Analytics get along so well!

Hootsuite Analytics Parameter Entry Screenshot

We often recommend the Google Analytics URL builder to help clients tag URLs used in campaigns for tracking. Well, in the excitement of sharing or scheduling a tweet, it can be hard to remember to paste in all of those parameters at the end. And so, we were thrilled to see the ability to set the parameters as a campaign default when any URL is shortened within your dashboard.

Request – Multiple Presets Please..?!

So, assuming you accept our apology, dear Hootsuite, would you be willing to listen to one pretty-please request?

We love the custom URL parameters so much that we want to use them ALL THE TIME, so we have a request for an extension or tweak to this functionality. You see, we would like to get more specific with our campaign names, well, because we’re hyper about analytics parameters. So, ideally the analytics custom presets would to be configurable at the level of of the account rather than the level of the entire Hootsuite dashboard. You see, if we’re tweeting for ourselves, tweeting for a client, or tweeting personally, we want to be able to use different campaigns to comply with their or our best practices. And, we would prefer not have to remember to reset them every time. We love the “set and forget” pleasure of having the preset there in the first place.

Anyway, Hootsuite, thanks for listening. We sure do appreciate the wise and helpful owl you’re turning out to be.

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About Dunrie Greiling

Dunrie Greiling is the Chief Operating Officer at Pure Visibility, but her favorite job title at PV was Director of Happiness. She co-authored the book Internet Marketing Start to Finish, published by Pearson Education, Que Publishing. At her personal blog, Scientific Ink, she writes about things like yoga, knitting, and travel. She can be found on Google+, LinkedIn, and microblogs on Twitter as @dunrie.

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