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Social Media Monitoring is an Opportunity

Social Media Monitoring - Pure Visibility on TwitterSo, you’ve started your social media monitoring effort. You’ve got your finger on the pulse, so to speak, of the “blogosphere,” you’ve got a stream of tweets coming at you, and you’ve got your eye on various message boards. You’re even keeping an eye out for reviews of your business.

What are you going to do with that information?

The thing you’ve got to remember is that you’re not going to control the message about your brand.

If you find harsh criticisms or scathing reviews, it’s not really realistic to try to drown out those voices. You’re not going to be able to silence them.

But negative messages offer you an opportunity nonetheless.

What you can do is get out there and tell your side of the story. You can set the facts straight. For example, Scott Monty, the head of social media at Ford, blogged and used Twitter to talk about Ford’s commitment to sustainability and controlling costs.

And sometimes, the things people are saying about you on the Internet are true. People blogging about their bad experiences with your company may not be isolated cases, and you have the opportunity to fix the problem. Then you can go out there and talk about how you addresses people’s concerns – the specific things you have done.

So don’t be afraid to get out there and see what people are saying about you.

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