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ABtests.com: A/B Test Results

Do you have a page on your website that you know could be better? Do you need help showing how subtle changes can have a big effect in conversion rates?

I came across a great site recently: ABtests.com (via The Interaction Designer’s Coffee Break). It consists of the results of A/B tests. It shows two different designs, side by side, points out which one had a higher conversion rate, and presents a theory about why one design did better than the other.

Testing designs is an important part of getting your online sales engine running. It takes advantage of the unique strengths that online marketing offers – the ability to collect lots of data and test ideas. There are free tools out there for doing it, such as Google Website Optimizer, but trying out a new idea can be as simple as rolling out a new page, using it for a while, and comparing the results to the previous design.

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