Go to Top

Reducing Barriers for Users

User experience practitioners are concerned with what’s going on inside people’s heads. Doing effective work in the fast-paced online environment requires going on best practices that may have worked in the past and learning about principles that drive people’s behavior.

Business cat says "5 page registration form? Hissssss!!!"

Five page registration form? Hissssss!!!!!

That’s why articles like “Cognition & The Intrinsic User Experience” are to UX practitioners what catnip is to cats – voraciously devoured and enjoyed. It discusses barriers that stand in the way of a user completing an action, like how long they think a process will take, and how asking users things that require lots of thoughts is one of the way that you load them down cognitively.

One takeaway from this article is that you can’t simply think of your website as a tool for extracting information or money from users. At Pure Visibility, we’ve often had conversations about how to design contact forms while also gathering all the information that the customer relationship management system “needs.”

The fact is, the information needs of the marketing and sales team are important, but they have to be balanced against what users are actually willing and able to give you. Most of the time, we come down on the side of “ask less information up front,” advising that our clients gather more information from the user later on, after they’ve started a relationship. By keeping this principle in mind, it is possible to reduce the cognitive barriers standing in the way of someone getting in touch with your sales team.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>