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Creative Brain Documentation

MIMA Summit

This week, the MIMA Summit–that’s the Minnesota Interactive Marketing Association–invites bloggers to respond on additional topics of interest to internet marketing companies large and small. Such as Topic #2: Speaker Leah Buley asks, “What’s the process for creative brainstorming at your company? Who gets involved with creative exploration, and how do they do it?”

“Creative brainstorming”. When it comes to a typical day at Pure Visibility, what doesn’t fall under this heading?

Creative brainstorming as it happens here could be applied on the individual, small group, or entire group level. All three happen on a regular basis.

The individual level looks most like a person staring at a computer, surfing the web with an expression that is maybe more thoughtful than usual. Nothing too exciting there. Depending on the person, he or she might be 1) taking occasional long longs out the window, 2) eating chocolate, 3) drinking a caffeinated beverage, 4) listening to music, 5) leaving the computer to take a walk around the block.

(Note: If you work here and do not feel your brainstorming process has been adequately described, please respond.)

We are a very collaborative company, so there is plenty of collective brainstorming at quarterly strategy meetings. Additional problems and potential opportunities alike are addressed during productization meetings, daily stand-ups, monthly strategy meetings, and weekly meetings.

Some of these behaviors are motivated by Mastering The Rockefeller Habits, a book which helps companies define themselves and achieve success through consistency and goal-setting. Check out this post on the main points of Mastering the Rockefeller Habits.

But we have other company-wide “secrets to creative brainstorming” as well…

Brainstorming Secret #1: The color-scheme that dominates not only this blog’s skin but also our office environment. In addition to the blue, orange, and green, we also have walls painted yellow and purple. Do they work in inspiring creativity? We are still A/B testing that.

Brainstorming Secret #2: A wii system. What could be more creative than video games?

Brainstorming Secret #3: A crystal ball in one of our conference rooms. Co-founder Linda Girard, who is “futuristically talented” according to another great book, “Strengthsfinder”, may even provide an online video tutorial on this very blog one day, instructing others on how to use this prop.

Brainstorming Secret #4: Whiteboards. This one is not a secret as most offices have them. It is also unclear whether the object itself actually inspires creative thought, or just accompanies it. But at least one person here has an attachment to the whiteboard, and so I will mention it.

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2 Responses to "Creative Brain Documentation"

  • Daniel O'Neil
    September 25, 2008 - 12:01 pm Reply

    white boards rule!!!

  • Leah
    September 27, 2008 - 12:00 am Reply

    And wii rules even more!

    It’s like the modern office equivalent of inspiration striking when you’re in the shower washing your hair. Feeling stumped? Go play some boxing. Ideas will come.

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