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Valentine’s Day and Google Insights for Search

Happy Valentines Day from Pure Visibility!

Around here, there is no better Valentine’s gift than Google Insights for Search. (Well, we like chocolates too, if you want to send us something.) Google Insights for Search is a pretty important tool for us, and fun to play with to boot. Google describes the tool as aiming to “provide insights into broad search patterns” and that is exactly what we do with it.

I want to give you a quick tour of the Insights for Search tool.  First, here is what the main page looks like.

To get started, just put a search term into the search box, choose a date range and click search. Since it’s Valentine’s Day, let’s start with that term and, just for fun, let’s look at the last three years. After we enter this, the top box looks like this.

It might be fun to also include some Valentine’s related terms, so I will also add the search terms “roses” and “hallmark” before I start the search.

When I click the Search button, Google looks at how often each of those terms was searched by month, for the time period we chose and then normalizes the data to be on a scale of 0 to 100. This is important to note, because you are not looking at actual numbers of searches, but a scaled and normalized version of those numbers.

At this point Google shows me this really pretty graph with the search data I requested.

If you look in the top right corner, you can see that for February, 2011 the term “valentines day” (blue) rated 69, “roses” (red) rated 37, and “hallmark” rated 13. From this chart, we can see that there seems to be a fairly yearly cycle for these search terms and that that cycle seems to be continuing in 2012.

Valentine's Day

This is just a simple, fun example of the information we can get from Insights for Search. At Pure Visibility, when we are trying to optimize a page, say for a fictional client that sells cell phones, we can use this tool to see whether people are searching more for “cell phone”, “cellphone” or “mobile phone” in the specified market. For example, if our client was in the United States we would want to use the term “cell phone” but if we were in the United Kingdom we would want “mobile phone”.

For more information or to try it out for yourself with your favorite search terms, visit http://www.google.com/insights/search/

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