Go to Top

Analytics News – Check out Urchin 6.6

Urchin 6.6, an upgrade of Google Analytics Urchin software goes public today. As certified Urchin resellers, Pure Visibility was happy to be part of a beta release of the software.

Here’s the short list on what you need to know: Urchin version 6.6 is a significant upgrade. Features include further AdWords integrations, past problems taken care of, plus some exciting new Roll-Up reporting as in Google Analytics. Not to mention a host of new reports!

One interesting note – with this version Google has even made a move to integrate with competitor YSM for users who need this data. Nice work as usual, Google.

Details on the Features Added in Urchin 6.6

Deep integration with Google AdWords

  • Budget Alerts: Users are warned if the budget for an AdWords campaign is in imminent danger of being exhausted. This information is provided automatically from the AdWords system.
  • Keyword Generation Tool: This allows you to generate pertinent keywords and to see their projected performance/budget information. It also allows you to add newly generated keywords and delete existing keywords from AdWords campaigns.
  • Direct links to the AdWords system: this feature allow you to navigate directly from Urchin to the appropriate screen in your AdWords account, bypassing the login process (assuming you have entered your Adwords account info into Urchin previously)
  • The Urchin Tag Manager (or, “semi auto-tagging”): this feature inserts a dynamic keyword insertion tag {keyword} in ad destination URLs. This feature simplifies the URL tagging process and allows you to easily import AdWords cost data into Urchin. See this AdWords help article for more information.
  • AdWords Optimizer: this allows you to optimize your campaign in Urchin and automatically propagate changes into AdWords.
  • Copy Campaign Tool: this allows you to copy keyword campaigns into your AdWords account from other campaigns or other ad networks such as Yahoo Search Marketing.

Advertiser View and Advertisement Optimization reporting section

  • An Advertiser View profile template and Advertisement Optimization section have been added to provide additional options for advertisement-related reports and to support the above mentioned AdWords-related features.

New reports

  • - “Time On Site” report: this report shows the length of time visitors spent on the site in question. It is located under Content Optimization -> Content Performance -> Engagement Metrics.
  • - “Performance Comparison” report: this report allows you to compare Campaign, Keyword and Content performance across sources/mediums (e.g. Google|CPC vs Yahoo|organic). It is located in Advertisement Optimization -> Marketing Campaign Results.
  • – “CPC Structure” reports: this set of reports is found under Advertisement Optimization. CPC Structure analyzes your campaigns in a handy drilldown tree structure.
  • - “Campaign View” report: this report displays paid UTM campaign information (Google and Yahoo campaigns supported).
  • - “Keywords View” report: this report displays paid keyword information.

Data API

  • – The Data Export API allows you to retrieve Urchin reporting data via SOAP 1.x and REST protocols. Read more about the API in the help center article.

External Authentication (LDAP)

  • - In addition to Urchin-specific authentication (now called ‘Native’), Urchin 6.6 supports external authentication that can be configured on ‘per user’ basis. External authentication modules for LDAP and MSAD are provided with Urchin 6.6, while custom modules can be integrated by modifying the configuration files.

New Urchin “Home” Page, or the Rollup Report

  • - The Urchin “home” page (the one you get just after logging in) has been modified to provide metrics for all the profiles that are visible to the logged-in user. Profile metrics are provided for the current day (today) and the most recent week, month and year.

Automated CPC Data Import from Yahoo Search Marketing (YSM)

  • - Urchin 6.6 allows you to import CPC data from Yahoo Search Marketing in addition to AdWords. YSM campaigns may be copied into an AdWords account via the newly introduced Copy Campaign tool.

Miscellaneous

  • - Urchin 6.6, like Urchin 5, allows you to cancel a running log processing job gracefully (without corrupting the database).


Bug Fixes & Feature Enhancements

Administration

  • - In Urchin 6.5 and prior versions, profile-related folders were not renamed when a profile was renamed on the admin interface. This has been fixed.

Log Processing

  • - In certain cases, Urchin was encountering segmentation fault while processing ELF2 logs. This was resulting in incomplete log processing job and inconsistent reporting data. This has been fixed.
  • – Incorrect treatment of the profile’s local-time configuration during log processing was resulting in the reporting data being shifted by hours in the months. This was happening for the months when day light saving starts or ends for the selected profile’s timezone. This has been fixed.

SSL Support

  • – A problem with connecting to Urchin via https on Windows 2003 has been fixed.

Utilities

  • - The reporting data migration utility (convert-u5data) has been significantly improved. A problem with importing large amounts of data from Urchin 5.7 into Urchin 6.6 has been fixed.

Miscellaneous

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
, , , ,

One Response to "Analytics News – Check out Urchin 6.6"

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>