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Internet Marketing Business Analyst

Pure Visibility is looking for a curious, enthusiastic Internet Marketing Business Analyst to join our growing team. Our team members are committed to responsiveness and great service in a collaborative work environment, where we learn from each other and offer support to others proactively. Our ideal candidate will be a great listener, able to understand a client’s business goals and map them to a winning Internet marketing strategy. Our analysts are comfortable and excited to use data to tell stories, and are passionate about delivering results with real, measurable justification. Responsibilities:Candidates for this position will be expected to:

  • Work with the production team to launch, manage, measure and optimize client Internet marketing campaigns;
  • Work with sales team to scope/estimate Internet marketing strategies for prospective clients;
  • Conduct training sessions on relevant topics in small group or classroom settings;
  • Engage in thought leadership activities such as blogging, writing for industry journals, speaking a conferences, etc.

Qualifications:The ideal candidate for this position should be able to:

  • Manage and integrate online marketing activities across the breadth of Pure Visibility’s service offerings, including pay-per-click advertising (search and display), search engine optimization, web analytics, user experience, and social media;
  • Elicit and understand client goals and business requirements, and translate them into a coherent Internet marketing strategy;
  • Identify key performance metrics (KPIs) and use them to manage Internet marketing campaigns to meet and exceed client expectations;
  • Measure the success of online marketing activities through the advanced use of web analytics and CRM technologies;
  • Analyze large amounts of data from a variety of sources;
  • Prepare executive-ready reporting of campaign performance.

The ideal candidate will also possess:

  • 5+ years of relevant experience;
  • A track record of successful program execution in both B2B and B2C settings;
  • Cutting-edge grasp of Internet marketing trends, including the latest platforms, tools and technologies.
  • Excellent presentation, communication, analytical and problem-solving skills;
  • A bachelors degree, with preference for those possessing an advance degree in a relevant field (business/management, computer science, information, etc.)

We offer a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan and more! Interested individuals should submit their resume and cover letter to jobs@purevisibility.com. About Pure Visibility, Inc. Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds Internet marketing strategies that drive new, qualified prospects to our clients websites, and steadily improve the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information visit www.purevisibility.com.