Pure Visibility

SEMPO Launches SEMPO Michigan

cbuerkle — Mon, 19 Mar 2012 16:18:22 +0000

FOR IMMEDIATE RELEASE – MARCH 19, 2012 – ANN ARBOR, MICH. – SEMPO recently launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility. SEMPO is the largest nonprofit trade organization in the world serving the search, social and digital marketing industry and marketing professionals engaged in it.

The mission of SEMPO Michigan is to bring together talented search and social marketers and other professionals from across the state to share ideas, experiences, and grow as digital marketers. SEMPO Michigan will provide events, educational opportunities and networking to connect professionals and businesses.

“The Michigan chapter of SEMPO makes available resources and opportunities for industry professionals that previously didn’t exist in the region,” said Girard, Pure Visibility co-founder. “Michigan has a rich history of marketing and entrepreneurship and we’re working to make it a leader in the industry.”

The founding committee will decide the direction of SEMPO Michigan. The committee will meet monthly to plan SEMPO Michigan’s quarterly events, the first of which is scheduled for May. The committee, co-chaired by Pure Visibility’s Girard and Wortman, includes:

Kristine Adams, marketing and social media strategist, Eastern Michigan University
Evelyn Chou, marketing communications manager, Electro-Matic Products
Mike Consiglio, click master, Biznet Internet Solutions
Dan Corrigan, senior digital strategist, Team Detroit
Scott DeRoche, SEO analyst, Pure Visibility
Harmony Faust, strategic integrated marketing communications manager, Learning Care Group
Whitney Ferdon, user behavior analyst, Pure Visibility
Bud Gibson, professor, Eastern Michigan University
Andrew Grohowski, project manager, Pure Visibility
Jeremy Lopatin, lead SEO analyst, Pure Visibility
Bobby Mercader, metric specialist, Ignite Social Media
Mirisa Roy, marketing coordinator and online marketing specialist, NSF International
Bill Smith, analytics production manager, MRM Worldwide
Martin Smith, social marketing strategist, A-Side Worldwide
Angelina Vergari, search marketing analyst, The Whole Brain Group
Chad Wiebesick, director of social media and interactive marketing, Michigan Economic Development Corporation
Nick Zaher, marketing manager, A-Side Worldwide

For more about SEMPO and the Michigan chapter, including events and membership information, visit www.sempo.org.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Website Optimizer, Google Urchin, and Yahoo Web Analytics, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

About SEMPO
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit www.SEMPO.org.

Pure Visibility and DeQue Systems Partner to Offer Website SEO, Accessibility Services

cbuerkle — Thu, 19 Jan 2012 16:30:54 +0000

FOR IMMEDIATE RELEASE – JANUARY 19, 2012 – ANN ARBOR, MICH. – Pure Visibility, an Internet marketing company, recently reached a partnership agreement with Deque Systems, a Reston, Virginia-based firm that automates Web accessibility compliance. Together, the two companies will work with clients to improve the accessibility and visibility of websites.

“The SEO benefits when addressing website accessibility are tremendous opportunities for Pure Visibility’s clients,” said Catherine Juon, Pure Visibility co-founder. “Not only is website accessibility smart SEO, it’s smart business. By removing as many barriers to interaction with a website as possible, businesses benefit by increased visitor engagement.”

“In addition to SEO benefits, web accessibility protects businesses,” Juon added. “Not only is it increasingly mandated by law, but lawsuits are initiated on a regular basis by individuals and advocacy groups when companies do not make information or services available to all users. Working with Pure Visibility and Deque to develop an accessible website lowers a company’s exposure to these potential lawsuits.”

Web accessibility is an area of website development and design rooted in the Americans with Disabilities Act (ADA). More recently, the 21st Century Communications and Video Accessibility Act of 2010 broadened the ADA to include Internet Protocol-based communication and video programming and producers of online video content. Any company that employs more than fifteen people is legally required comply with accessibility laws related to web-based hiring, recruitment, or training, under Title I of the ADA.

Accessible websites are those free of barriers for people with disabilities, including visual, auditory, physical, speech, cognitive, and neurological disabilities. The impact of disability has radically changed on the web because it removes barriers to communication and interaction that many people face in the physical world. Yet poorly designed websites or web technologies can create barriers, excluding people from using the web.

“Web accessibility and SEO go hand-in-hand,” said Preety Kumar, CEO, Deque. “Integrating both into a website strategy helps a business better connect with site visitors and improve the overall functionality of the site.”

Pure Visibility was introduced to Deque by The Whole Brain Group, another Ann Arbor-based company.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Urchin, and Google Website Optimizer, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

About Deque Systems
Deque Systems, Inc. headquartered in Reston, VA, is a leading technology provider of end to end, integrated Web accessibility solutions. Deque’s unmatched abilities have earned the trust of government agencies, Fortune 500 companies and small to midsized businesses seeking to optimize their Web based systems and empower employees to work collaboratively. Deque is an SBA 8(a) and SDB Certified woman owned business that values diversity. For more information, visit www.deque.com.

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Pure Visibility Renews Web Marketing Contracts With Compuware, Plex Systems & Learning Care Group

lsegall@purevisibility.com — Thu, 01 Dec 2011 17:20:50 +0000

FOR IMMEDIATE RELEASE — DECEMBER 1, 2011 — ANN ARBOR, MICH. –
Pure Visibility, an Internet marketing company, recently renewed contracts with three of its clients to continue and expand services in 2012. Compuware, Learning Care Group and Plex Systems all renewed their contracts with Pure Visibility, who is helping the companies create online sales engines, improve website visibility and increase website traffic.

“Global brands like Compuware, Learning Care Group and Plex Systems recognize the importance of strategic Web marketing in a fiercely competitive economy,” said Catherine Juon, Pure Visibility’s co-founder. “Pure Visibility’s work to help these companies attract sales and generate website traffic is a competitive advantage that provides tremendous value.”

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value for 46 of the top 50 Fortune 500 Companies and 12 of the 20 most visited websites in the US. Pure Visibility supports Compuware’s global strategic marketing efforts through pay per click campaign management and optimization, search engine optimization and web analytics reporting.

Learning Care Group, Inc. is the second-largest for-profit daycare provider in North America. It provides early education and child care services under its five unique brands: Childtime, Tutortime, The Children’s Courtyard, Montessori Unlimited and La Petite Academy. Learning Care Group renewed its contract with Pure Visibility for pay per click, search engine optimization, web promotions and reporting across all of its web properties.

Plex Systems, Inc. is the developer of Plex Online, a SaaS ERP (software as a service) Cloud ERP solution provider for manufacturing enterprises. It works with global companies in the manufacturing, automotive, and food and beverage industries. Plex Systems retained Pure Visibility’s services in search engine optimization, strategic link building and comprehensive intelligence reporting.

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Pure Visibility’s Catherine Juon and Dunrie Greiling Publish Internet Marketing Start to Finish

lsegall@purevisibility.com — Mon, 12 Sep 2011 16:54:31 +0000

FOR IMMEDIATE RELEASE – SEPTEMBER 12, 2011 – ANN ARBOR, MICH. — Catherine Juon, Dunrie Greiling and Catherine Buerkle of Pure Visibility, an Internet marketing company, recently published Internet Marketing Start to Finish. The informative book, published by Pearson Publishing, helps businesses learn how to use Internet marketing as a way to drive measurable, repeatable online sales.

“The experience that we’ve gained working with Pure Visibility’s clients was the catalyst for writing Internet Marketing Start to Finish,” explains Juon. “Internet Marketing Start to Finish is designed for business owners and marketers who want accountability, repeatability and results from online marketing.”

Internet Marketing Start to Finish is a primer for businesses that want to bring together marketing, sales and operations functions that were previously separate and siloed. It offers tactics on how to systematically capture and apply data to drive dramatic improvements in online marketing efforts.
In a unique approach to marketing “how to”, Internet Marketing Start to Finish shows how to integrate the full online marketing strategic toolkit, including strategies to generate qualified leads through paid search, and Search Engine Optimization (SEO), techniques to improve site conversion from the field of user experience, as well as tips for using readily-available tools such as Google Analytics to understand what parts of the online lead generation process are working well, and identify areas for improvement. Readers will also learn how to effectively use metrics and data analysis to inform long-term online marketing strategy and short-term tactics.

Juon is co-founder and catalyst of Pure Visibility. She has helped companies leverage online marketing since the early commercialization of the Internet; Catherine’s work on the first Web site for Ford’s Engineering Information Systems department was a springboard to her current work helping large companies develop more effective Internet marketing strategies. Greiling is Pure Visibility’s director of happiness. She works with a team of analysts to derive meaning and actionable recommendations from complex web data, and to develop strategic Internet marketing plans for customers.

Internet Marketing Start to Finish is currently available through a variety of retailers, including Amazon.com, and Barnes & Noble.

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves enterprises invested in driving sales growth via the web. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit www.PureVisibility.com.

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Bookkeeping Intern

admin — Thu, 28 Jul 2011 17:14:30 +0000

Pure Visibility is looking for a Bookkeeper Intern to assist the finance team with keeping timely, accurate financial records and reports, and ultimately supporting decision-making throughout the organization.

RESPONSIBILITIES:

A/P – entering pre-approved bills and payments
A/R – assisting with the invoicing process
Banking – preparing deposits
Reconciliations – bank, credit cards, petty cash
Payroll – support
Documentation – maintaining and improving detailed procedures
Budget – entering data and providing reports
Analysis – updating/creating monthly spreadsheets
General Accounting – journal entries as needed
Filing, organization, ad hoc reporting and projects

QUALIFICATIONS:

Pursuing a degree in Accounting or Finance

Interested individuals should submit their resume and cover letter by 8/5/11 to
jobs@purevisibility.com

Matrix42 Selects Pure Visibility for PPC, SEO

lsegall@purevisibility.com — Tue, 26 Jul 2011 18:04:44 +0000

FOR IMMEDIATE RELEASE – ANN ARBOR, MICH. – JULY 21, 2011 –
Pure Visibility, an Internet marketing company, was recently retained to help Matrix42 own page one® in website search results and ensure that web “clicks” turn into leads for the company. Pure Visibility will be Matrix42’s full service search engine marketing provider, managing its pay per click advertising and search engine optimization.

“Working with a technology leader like Matrix42 is an exciting opportunity,” said Pure Visibility co-founder Linda Girard. “Pure Visibility’s efforts will help Matrix42 achieve improved return-on-investment for its search engine marketing efforts. Ultimately, the combination of improved search engine visibility and effective pay per click advertising will provide Matrix42 a sustainable, meaningful competitive advantage.”

Matrix42, part of the Asseco Group, is the leading supplier of workplace management technology. Headquartered near Frankfurt Germany, Matrix42 software is used by more than 1,500 customers worldwide, including Lufthansa Systems, Puma, Raiffeisen IT, and Bechtle.

“Pure Visibility’s own page one® approach is unique; it is the best process I’ve seen for measuring and improving conversion rates, and I’m confident it will help Matrix42 turn clicks into real leads,” said Rich Bentley, senior director of marketing at Matrix42. “Improving competitiveness in the online marketplace is a key business goal for Matrix42 over the next year. Pure Visibility’s methodical, proven process will help us reach that goal.”

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

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Senior Search Engine Optimization (SEO) Specialist

lsegall@purevisibility.com — Tue, 24 May 2011 17:57:57 +0000

Pure Visibility is looking for a curious and enthusiastic Senior Search Engine Optimization Specialist to join our growing team. This individual will join and expand our existing and successful SEO practice for international clients in both business-to-business (B2B) and business-to-consumer (B2C) lead generation settings. This position reports to Pure Visibility’s SEO Manager.

Responsibilities:

Candidates for this position will be expected to:

Plan and execute a full spectrum of SEO activities for our clients, including keyword research, site audits, page- and site-level optimization, content strategy, linkbuilding strategy, competitive assessment and technical troubleshooting;
Work with sales and project management to scope/estimate SEO engagements for prospective clients;
Engage in thought leadership activities such as blogging, writing for industry journals, speaking at conferences, etc.

Qualifications:

The ideal candidate for this position should be able to:

Communicate complex SEO strategies to a wide range of stakeholders;
Measure the success of SEO campaigns use of web analytics and SEO campaign management tools;
Analyze large amounts of data from a variety of sources;
Prepare executive-ready reporting of SEO campaign performance.

The ideal candidate will also possess:

5+ years of relevant SEO experience, OR significant marketing consulting experience and some SEO experience;
Knowledge of HTML, JavaScript, FLASH, AJAX, and CSS as they relate to SEO;
Substantial experience with the web development process;
Sound technical understanding of how search engines, web servers and user agents work;
Comfort working with content management systems;
Experience using SEO campaign management software (such as BrightEdge and SEOmoz, both of which we use for our clients);
A track record of successful SEO program execution in both B2B and B2C settings, particularly with a lead generation focus;
Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies;
Excellent presentation, communication, analytical and problem-solving skills;
A bachelors degree;
Foreign language skills and the ability to market on international search engines, such as Baidu, is a bonus.

We offer a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan and more!

Interested individuals should submit their resume and cover letter to jobs@purevisibility.com.

About Pure Visibility, Inc.

Based in Ann Arbor, Mich., Pure Visibility is an experienced and effective Internet marketing company. We offer a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan, and an incentive plan. Pure Visibility is serious about growth, and we understand that our employees want to grow their skills as well, so we strive to offer competitive training benefits and professional coaching. We have a collegial, informal, and fun work environment where a team of analysts and project managers collaborate for client success. This team dynamic allows us to offer a flexible work environment: where team members have the backup they need to go on vacation or an extended leave without interruption for our clients.

Internet Marketing Business Analyst

lsegall@purevisibility.com — Tue, 17 May 2011 20:42:44 +0000

Pure Visibility is looking for a curious, enthusiastic Internet Marketing Business Analyst to join our growing team. Our team members are committed to responsiveness and great service in a collaborative work environment, where we learn from each other and offer support to others proactively. Our ideal candidate will be a great listener, able to understand a client’s business goals and map them to a winning Internet marketing strategy. Our analysts are comfortable and excited to use data to tell stories, and are passionate about delivering results with real, measurable justification.

Responsibilities:

Candidates for this position will be expected to:

Work with the production team to launch, manage, measure and optimize client Internet marketing campaigns;
Work with sales team to scope/estimate Internet marketing strategies for prospective clients;
Conduct training sessions on relevant topics in small group or classroom settings;
Engage in thought leadership activities such as blogging, writing for industry journals, speaking a conferences, etc.

Qualifications:

The ideal candidate for this position should be able to:

Manage and integrate online marketing activities across the breadth of Pure Visibility’s service offerings, including pay-per-click advertising (search and display), search engine optimization, web analytics, user experience, and social media;
Elicit and understand client goals and business requirements, and translate them into a coherent Internet marketing strategy;
Identify key performance metrics (KPIs) and use them to manage Internet marketing campaigns to meet and exceed client expectations;
Measure the success of online marketing activities through the advanced use of web analytics and CRM technologies;
Analyze large amounts of data from a variety of sources;
Prepare executive-ready reporting of campaign performance.

The ideal candidate will also possess:

5+ years of relevant experience;
A track record of successful program execution in both B2B and B2C settings;
Cutting-edge grasp of Internet marketing trends, including the latest platforms, tools and technologies.
Excellent presentation, communication, analytical and problem-solving skills;
A bachelors degree, with preference for those possessing an advance degree in a relevant field (business/management, computer science, information, etc.)

We offer a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan and more!

Interested individuals should submit their resume and cover letter to jobs@purevisibility.com.

About Pure Visibility, Inc.

Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds Internet marketing strategies that drive new, qualified prospects to our clients websites, and steadily improve the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information visit www.purevisibility.com.

Sales Specialist

lsegall@purevisibility.com — Thu, 31 Mar 2011 20:13:43 +0000

Pure Visibility is excited to bring a Sales Specialist to our team. The ideal candidate will have excellent communication and interpersonal skills, which will be used to generate new leads and cultivate existing relationships in order to promote growth at Pure Visibility. In addition, they will be enthusiastic and passionate, with the ability to understand the clients’ business goals.

The Sales Associate will be able to identify leads in the appropriate markets, engage target clients and bring new business into the sales pipeline. In addition to qualifying prospects and RFP’s, the newest PV Team Member will work with contracts, pricing, gross margins and project scheduling. This individual will manage select accounts and work with clients from the first stage of the sales process until the close of a project.

This position works directly with clients. The candidate will be confident in their skill to present sales proposals and speak at client meetings, networking events or other engagements.

Pure Visibility is a collaborative setting and we have a highly interactive work environment. A successful sales associate will work with team members, learning from and offering support to others proactively and with enthusiasm.

RESPONSIBILITIES
Any Candidate will be expected to:

Generate new leads by engaging target clients to bring into the sales pipeline
Identify leads based on primary research, industry, market & competitive analysis
Qualify prospects and RFP’s using Sandler Sales Techniques
Build and manage relationships with prospects and clients
Respond to inquiries in a professional and timely manner
Create sales decks and set up internal meetings
Coordinate meetings between prospect and Delivery Team Lead
Identify opportunities to cross-sell
Work with Delivery Team to identify similar past projects and create estimates
Verify opportunity using estimate prior to investing in proposal
Work with Delivery & Finance Teams to create proposals, calculate gross margins and set project schedule
Review and deliver completed proposal, terms & conditions and other agreements
Ability to close sales
Manage & receive signed contracts, secure PO’s or deposits
Manage ongoing sales relationships for accounts closed
Maintain relationship with existing prospects and accounts
Daily maintenance and management of SalesForce database
Network within large accounts to identify new prospects
Assist in developing sales tools, marketing activities and company growth strategy
Demonstrate ability to be flexible with the movement and growth of a small company

QUALIFICATIONS
All members of our team must meet the following qualifications.

3-5 years experience generating qualified leads and sales
Proficiency in leading meetings and delivering effective presentations
Must be a self-starter, proactive and positively enthusiastic
Commitment to responsiveness and great service
Excellent written & verbal communication skills
Ability to multi-task, switch gears quickly while maintaining a positive attitude in a dynamic environment that keeps changing
Bachelor’s degree required

We offer a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan and more!

Interested individuals should submit their resume and cover letter to jobs@purevisibility.com

Pure Visibility Ranks #11 in Best Integrated Search Companies for January 2011

admin — Tue, 01 Feb 2011 21:00:03 +0000

January 29, 2011 — The independent authority on search vendors, topseos.com, has announced the best Integrated Search companies for January 2011. An independent research team that was assigned to the search engine optimization category reviewed each applicant in order to determine the best Integrated Search Companies. Pure Visibility Inc. made its presence as one of the top players in the rankings for this month in a field of thousands worldwide.

An extensive review was completed and the research team evaluated the services of Pure Visibility, an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Its core practice areas include Pay Per Click Management, Web Analytics, Integrated Search (SEO & PPC) as well as Email Marketing and Training Programs.

Read the full press release >>