Translating Analytics to Achieve Your Business Goals

Google Analytics is now free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is only the first step in the process of making this powerful tool work for your organization. Regardless of familiarity with their website goals, users are faced with the same questions:

• How do I know what Analytics reports and features to use?
• How can I measure success for my site?
• What metrics are most important, and what do they really mean?
• Do I know the latest techniques for leveraging these metrics to increase my sites traffic and sales?
• How do I get the most out of my limited management time while still getting the most out of my account?

Our course is a one-day workshop that provides a foundation of proven principles that will help you succeed in using Google Analytics to improve your site’s performance, regardless of whether you’re a beginner just setting up your account, or a web analyst with years of experience.

Who Will Benefit From This Course?

Anyone who is currently using Google Analytics or setting up an account.

Course Highlights

You will walk away knowing how to:

• Translate Analytics metrics and reports for real success on your site
• Find out who your best customers are
• Narrow in on which of your marketing channels are not working
• Maximize leads or sales through focus on landing pages
• Track your goals the RIGHT way
• Efficiently manage an account

Best of all, although this class will focus on Google Analytics, the skills you learn can be applied to all web analytics tools.

In addition, you will gain hands-on experience using these proven methods to analyze your own Analytics account, receive training materials, and get the opportunity to network with other businesses and site owners interested in maximizing the potential of web analytics.