Presented: Febuary 7, 2008, 5:00pm-6:30pm

Speakers:
Linda Girard, Director of Imagination, Pure Visibility, Inc.
Julie Miller of Google

Place: Eastern Michigan University Global IT Club

Algorithmic Advertising & You,
Algorithmic advertising is a new analytical approach of large scale search results and text analysis, information retrieval, statistical modeling and optimization. The challenge of algorithmic advertising is how to find the “best match” between a given user in a given context and a suitable advertisement.

Linda Girard is co-founder and visionary of Internet marketing firm Pure Visibility, responsible for leading the aggressive growth and business direction of the company. Prior to founding Pure Visibility, she ran a search engine optimization business and retained her clientele as the business changed and broadened. A self proclaimed “Internet geek”, she gained a Bachelor of Science in Psychology and Telecommunications at Eastern Michigan University unknowingly preparing her for the Internet before its existence. For over ten years, her energy and enthusiasm for all things search engine marketing has been impossible to miss!

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