Presented: Febuary 7, 2008, 5:00pm-6:30pm

Speakers:
Linda Girard, Director of Imagination, Pure Visibility, Inc.
Julie Miller of Google

Place: Eastern Michigan University Global IT Club

Algorithmic Advertising & You,
Algorithmic advertising is a new analytical approach of large scale search results and text analysis, information retrieval, statistical modeling and optimization. The challenge of algorithmic advertising is how to find the “best match” between a given user in a given context and a suitable advertisement.

Linda Girard is co-founder and CEO of Pure Visibility, Inc. (purevisibility.com) a search engine marketing firm in Ann Arbor, Michigan. Linda first worked to optimize website exposure in the late 1990’s and co-founded Pure Visibility in March 2005. Pure Visibility has quickly grown to be one of the leading search engine companies in Michigan with national clients including Dream Dinners, Inc. the premiere meal preparation franchise. Pure Visibility’s Own Page One™ methodology helps their clients develop an integrated Internet marketing strategy that will generate revenue on Google, Yahoo! and MSN. Linda also serves on the board of the Ann Arbor Ad Club as Education Chair and past President.

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