We’re adding to our SEO team!
Want to work in downtown Ann Arbor? With a fun, enthusiastic and hard-working bunch who love to learn? Like solving complex marketing challenges elegantly. Love mentoring and teaching? We might have the job for you.
We are seeking a curious, enthusiastic Search Engine Optimization manager, team lead, and analyst.
Learn more about our company and our team in our Careers section.
FOR IMMEDIATE RELEASE – October 3, 2012 – ANN ARBOR, MICH. – The COO of Ann Arbor-based Internet marketing leader Pure Visibility teams up with MLive and Compuware to debate publicly the benefits and pitfalls of Internet marketing outsourcing or doing the work in-house, to the Automation Alley group in metro Detroit.
The topic, “Build or Buy? Best Practices for Staffing or Outsourcing Internet Marketing Teams” compares and contrasts the advantages and disadvantages of both outsourcing Internet marketing services or building a group in-house to handle these needs.
The current COO at Pure Visibility, Dunrie Greiling worked her way up through the consulting ranks into upper management. Greiling’s extensive analytical and project management experience uniquely qualifies her to discuss aspects such as recruiting, managing, and the cost basis for Internet marketing consultants. “Most marketers don’t consider the short-term and lifetime costs involved with recruiting and selecting Internet marketers and maintaining their industry knowledge,” said Dunrie Greiling, Pure Visibility COO. “Technology and techniques are constantly evolving in this industry. You have to keep these folks in top form with the latest tricks to get the best end result.”
Ryan Eisert Sales Director of Digital Solutions at the MLive Media Group has been entrenched in the digital space for 12 years advising multiple industries across Michigan. He has watched the digital landscape fragment and change, quickly. “Keeping up with the constant state of flux in the digital space weighs heavy on an organizations time, making it difficult to know where and when to allocate resources” says Ryan. In many cases turning to an outside team as a guide and trusted advisor makes sense, allowing the company to focus on core business practices.
Joining the debate is Eric Kushner, Director, Digital Marketing Strategy at Compuware. Kushner has both outsourced and built in-house teams during his career in marketing and public relations. “There are pros and cons to every business situation, and for some marketing departments, outsourcing is the right solution. For others, building an in-house team makes the most sense. For Compuware, a hybrid approach was selected.” Kushner goes on to say, “The nature of your business, the dynamics within your industry and company, as well as the role that the internet plays in the selection process for a consumer of your goods or services are all important considerations. There are many factors that go into these strategic decisions, ensure that you take them all into account.” Kushner has over a decade of high paced results oriented experience with large brands, startups, turnarounds, and everything in between.
The presentation and public debate is set for October 23rd, in the Atrium conference room at Automation Alley headquarters in Troy, Michigan. Doors open for registration and networking at 9:00 a.m. and the event wraps up at 11:00 a.m. Register in advance at: http://purevisibilityatautomationalley.eventbrite.com.
About Pure Visibility, Inc.
Based in Ann Arbor, Michigan, Pure Visibility is a woman-owned, Google Analytics Certified Partner (GACP) with expertise in business-to-business and business-to-consumer lead generation. Long sales cycles, complex business models, and the challenges of the global online market drive Pure Visibility’s strategy and solutions. After seven years of operation, the company serves dozens of local and multinational clients–increasing their qualified traffic, responding to visitor behavior, and demonstrating return on Internet marketing investment. Pure Visibility’s “Own Page One” methodology is documented in the Pearson Que Biz-Tech series, Internet Marketing Start to Finish. For more information, visit PureVisibility.com.
About MLive Media Group
The MLive Media Group is an audience-first and distinctively digital media company encompassing all content, sales and marketing operations for all our digital and print properties in Michigan. This includes: MLive.com (the #1 news and information site in Michigan), The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities.
In addition to creating and distributing world-class content, the MLive Media Group offers top-notch marketing solutions. Our team consists of some of the sharpest minds in the digital media industry focused on delivering integrated, multi-channel marketing programs in all shapes and sizes tailored to meet customer needs. For more information, visit http://www.mlive.com.
About Compuware
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. For more information, visit http://www.compuware.com.
About Automation Alley
Automation Alley is a technology business association driving the growth and image of Southeast Michigan’s economy through a collaborative culture that focuses on workforce and business development initiatives. Since its founding in 1999, Automation Alley has expanded to include nearly 1,000 businesses, educational institutions and government entities from the City of Detroit and the surrounding eight county region. Automation Alley promotes regional prosperity through entrepreneurial and exporting assistance, workforce development and technology acceleration. For more information, visit http://www.automationalley.com.
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FOR IMMEDIATE RELEASE – AUGUST 7, 2012 – ANN ARBOR, MICH. – Ann Arbor-based Internet marketing leader Pure Visibility expands their advanced enterprise-level web analytics capabilities by adding analytics veteran Bill Smith to their search engine optimization team.
Web analytics are behind everything that occurs on the Internet — from the special code that tracks every click on a company’s website and social media channels — to the data behind who is visiting the website using which device or platform.
“Web analytics are the cornerstone of any decent Internet marketing effort today. You simply can’t do business on today’s Internet without knowing what is happening between your online channels and your potential customers,” said Linda Girard, Pure Visibility co-founder and CEO. “There are a variety of enterprise-level tools available, from Google Analytics Premium to Adobe SiteCatalyst.”
Girard goes on to say, “Web analytics can get very complicated, very fast, and large companies are often overwhelmed with possibilities and reporting features. We specifically brought on SiteCatalyst guru Bill Smith both to streamline and expand our capabilities in this area.”
Smith, the newest addition to the search engine optimization (SEO) team at Pure Visibility, brings a wealth of knowledge and Adobe SiteCatalyst and analytics tools experience, having been the lead SiteCatalyst implementer and analyst for two of the big three automotive OEM accounts. A well-rounded SEO and analytics specialist, he also has pay per click and user testing experience for e-commerce in his background.
“I’m thrilled to be part of the growing SEO team here at Pure Visibility. Their international client base tackles global Internet marketing concerns with which I’m familiar. I enjoy helping large companies identify web analytics tracking standards, then streamline analysis and reporting — both of which can be an incredibly time-consuming and messy business for those without an in-depth background,” says Smith.
For more information about maximizing corporate analytics for Internet marketing, visit PureVisibility.com. For more information about Adobe SiteCatalyst (formerly Omniture SiteCatalyst), visit www.adobe.com.
About Pure Visibility, Inc.
Based in Ann Arbor, Michigan, Pure Visibility is a woman-owned, Google Analytics Certified Partner (GACP) with expertise in business-to-business and business-to-consumer lead generation. Long sales cycles, complex business models, and the challenges of the global online market drive Pure Visibility’s strategy and solutions. After seven years of operation, the company serves dozens of local and multinational clients–increasing their qualified traffic, responding to visitor behavior, and demonstrating return on Internet marketing investment. Pure Visibility’s “Own Page One” methodology is documented in the Pearson Que Biz-Tech series, Internet Marketing Start to Finish. For more information, visit PureVisibility.com.
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FOR IMMEDIATE RELEASE – MARCH 19, 2012 – ANN ARBOR, MICH. – SEMPO recently launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility. SEMPO is the largest nonprofit trade organization in the world serving the search, social and digital marketing industry and marketing professionals engaged in it.
The mission of SEMPO Michigan is to bring together talented search and social marketers and other professionals from across the state to share ideas, experiences, and grow as digital marketers. SEMPO Michigan will provide events, educational opportunities and networking to connect professionals and businesses.
“The Michigan chapter of SEMPO makes available resources and opportunities for industry professionals that previously didn’t exist in the region,” said Girard, Pure Visibility co-founder. “Michigan has a rich history of marketing and entrepreneurship and we’re working to make it a leader in the industry.”
The founding committee will decide the direction of SEMPO Michigan. The committee will meet monthly to plan SEMPO Michigan’s quarterly events, the first of which is scheduled for May. The committee, co-chaired by Pure Visibility’s Girard and Wortman, includes:
For more about SEMPO and the Michigan chapter, including events and membership information, visit www.sempo.org.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Website Optimizer, Google Urchin, and Yahoo Web Analytics, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.
About SEMPO
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit www.SEMPO.org.
FOR IMMEDIATE RELEASE — DECEMBER 1, 2011 — ANN ARBOR, MICH. –
Pure Visibility, an Internet marketing company, recently renewed contracts with three of its clients to continue and expand services in 2012. Compuware, Learning Care Group and Plex Systems all renewed their contracts with Pure Visibility, who is helping the companies create online sales engines, improve website visibility and increase website traffic.
“Global brands like Compuware, Learning Care Group and Plex Systems recognize the importance of strategic Web marketing in a fiercely competitive economy,” said Catherine Juon, Pure Visibility’s co-founder. “Pure Visibility’s work to help these companies attract sales and generate website traffic is a competitive advantage that provides tremendous value.”
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value for 46 of the top 50 Fortune 500 Companies and 12 of the 20 most visited websites in the US. Pure Visibility supports Compuware’s global strategic marketing efforts through pay per click campaign management and optimization, search engine optimization and web analytics reporting.
Learning Care Group, Inc. is the second-largest for-profit daycare provider in North America. It provides early education and child care services under its five unique brands: Childtime, Tutortime, The Children’s Courtyard, Montessori Unlimited and La Petite Academy. Learning Care Group renewed its contract with Pure Visibility for pay per click, search engine optimization, web promotions and reporting across all of its web properties.
Plex Systems, Inc. is the developer of Plex Online, a SaaS ERP (software as a service) Cloud ERP solution provider for manufacturing enterprises. It works with global companies in the manufacturing, automotive, and food and beverage industries. Plex Systems retained Pure Visibility’s services in search engine optimization, strategic link building and comprehensive intelligence reporting.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of only a few companies in the world with a depth of analytics expertise across the industry’s most popular tools made by Yahoo! and Google, including certifications in Google AdWords, Google Analytics, Google Urchin, and Google Website Optimizer, making Pure Visibility uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.
FOR IMMEDIATE RELEASE – SEPTEMBER 12, 2011 – ANN ARBOR, MICH. — Catherine Juon, Dunrie Greiling and Catherine Buerkle of Pure Visibility, an Internet marketing company, recently published Internet Marketing Start to Finish. The informative book, published by Pearson Publishing, helps businesses learn how to use Internet marketing as a way to drive measurable, repeatable online sales.
“The experience that we’ve gained working with Pure Visibility’s clients was the catalyst for writing Internet Marketing Start to Finish,” explains Juon. “Internet Marketing Start to Finish is designed for business owners and marketers who want accountability, repeatability and results from online marketing.”
Internet Marketing Start to Finish is a primer for businesses that want to bring together marketing, sales and operations functions that were previously separate and siloed. It offers tactics on how to systematically capture and apply data to drive dramatic improvements in online marketing efforts.
In a unique approach to marketing “how to”, Internet Marketing Start to Finish shows how to integrate the full online marketing strategic toolkit, including strategies to generate qualified leads through paid search, and Search Engine Optimization (SEO), techniques to improve site conversion from the field of user experience, as well as tips for using readily-available tools such as Google Analytics to understand what parts of the online lead generation process are working well, and identify areas for improvement. Readers will also learn how to effectively use metrics and data analysis to inform long-term online marketing strategy and short-term tactics.
Juon is co-founder and catalyst of Pure Visibility. She has helped companies leverage online marketing since the early commercialization of the Internet; Catherine’s work on the first Web site for Ford’s Engineering Information Systems department was a springboard to her current work helping large companies develop more effective Internet marketing strategies. Greiling is Pure Visibility’s director of happiness. She works with a team of analysts to derive meaning and actionable recommendations from complex web data, and to develop strategic Internet marketing plans for customers.
Internet Marketing Start to Finish is currently available through a variety of retailers, including Amazon.com, and Barnes & Noble.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves enterprises invested in driving sales growth via the web. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit www.PureVisibility.com.
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Phone: (734) 213-8100
Fax: (734) 401-6015
Toll Free: (800) 957-7530
410 North Fourth Ave, Third Floor
Ann Arbor, Michigan 48104
Pure Visibility and Own Page One are registered trademarks of Pure Visibility, Inc., registered in the U.S. All rights reserved.