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Matrix42 Selects Pure Visibility for PPC, SEO

FOR IMMEDIATE RELEASE – ANN ARBOR, MICH. – JULY 21, 2011 –

Pure Visibility, an Internet marketing company, was recently retained to help Matrix42 own page one® in website search results and ensure that web “clicks” turn into leads for the company.  Pure Visibility will be Matrix42’s full service search engine marketing provider, managing its pay per click advertising and search engine optimization.

“Working with a technology leader like Matrix42 is an exciting opportunity,” said Pure Visibility co-founder Linda Girard.  “Pure Visibility’s efforts will help Matrix42 achieve improved return-on-investment for its search engine marketing efforts.  Ultimately, the combination of improved search engine visibility and effective pay per click advertising will provide Matrix42 a sustainable, meaningful competitive advantage.”

Matrix42, part of the Asseco Group, is the leading supplier of workplace management technology.  Headquartered near Frankfurt Germany, Matrix42 software is used by more than 1,500 customers worldwide, including Lufthansa Systems, Puma, Raiffeisen IT, and Bechtle.

“Pure Visibility’s own page one® approach is unique; it is the best process I’ve seen for measuring and improving conversion rates, and I’m confident it will help Matrix42 turn clicks into real leads,” said Rich Bentley, senior director of marketing at Matrix42.  “Improving competitiveness in the online marketplace is a key business goal for Matrix42 over the next year.  Pure Visibility’s methodical, proven process will help us reach that goal.”

About Pure Visibility, Inc.

Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit PureVisibility.com.

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About Lauren Segall

Lauren Segall is the Office Manager and "Genie" at Pure Visibility since 2010, specializing in a little bit of everything. With a background primarily in Marketing, Public Relations and Event Planning, Lauren also works within PV's Human Resources, Finance and IT departments. You can connect with Lauren on LinkedIn