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Pure Visibility’s COO Dunrie Greiling to Speak on Panel with MLive and Compuware on Internet Marketing

FOR IMMEDIATE RELEASE – October 3, 2012 – ANN ARBOR, MICH. – The COO of Ann Arbor-based Internet marketing leader Pure Visibility teams up with MLive and Compuware to debate publicly the benefits and pitfalls of Internet marketing outsourcing or doing the work in-house, to the Automation Alley group in metro Detroit.

The topic, “Build or Buy? Best Practices for Staffing or Outsourcing Internet Marketing Teams” compares and contrasts the advantages and disadvantages of both outsourcing Internet marketing services or building a group in-house to handle these needs.

The current COO at Pure Visibility, Dunrie Greiling worked her way up through the consulting ranks into upper management. Greiling’s extensive analytical and project management experience uniquely qualifies her to discuss aspects such as recruiting, managing, and the cost basis for Internet marketing consultants. “Most marketers don’t consider the short-term and lifetime costs involved with recruiting and selecting Internet marketers and maintaining their industry knowledge,” said Dunrie Greiling, Pure Visibility COO. “Technology and techniques are constantly evolving in this industry. You have to keep these folks in top form with the latest tricks to get the best end result.”

Ryan Eisert Sales Director of Digital Solutions at the MLive Media Group has been entrenched in the digital space for 12 years advising multiple industries across Michigan. He has watched the digital landscape fragment and change, quickly. “Keeping up with the constant state of flux in the digital space weighs heavy on an organizations time, making it difficult to know where and when to allocate resources” says Ryan. In many cases turning to an outside team as a guide and trusted advisor makes sense, allowing the company to focus on core business practices.

Joining the debate is Eric Kushner, Director, Digital Marketing Strategy at Compuware. Kushner has both outsourced and built in-house teams during his career in marketing and public relations. “There are pros and cons to every business situation, and for some marketing departments, outsourcing is the right solution. For others, building an in-house team makes the most sense.  For Compuware, a hybrid approach was selected.” Kushner goes on to say, “The nature of your business, the dynamics within your industry and company, as well as the role that the internet plays in the selection process for a consumer of your goods or services are all important considerations. There are many factors that go into these  strategic decisions, ensure that you take them all into account.” Kushner has over a decade of high paced results oriented experience with large brands, startups, turnarounds, and everything in between.

The presentation and public debate is set for October 23rd, in the Atrium conference room at Automation Alley headquarters in Troy, Michigan. Doors open for registration and networking at 9:00 a.m. and the event wraps up at 11:00 a.m. Register in advance at: http://purevisibilityatautomationalley.eventbrite.com.

About Pure Visibility, Inc.

Based in Ann Arbor, Michigan, Pure Visibility is a woman-owned, Google Analytics Certified Partner (GACP) with expertise in business-to-business and business-to-consumer lead generation. Long sales cycles, complex business models, and the challenges of the global online market drive Pure Visibility’s strategy and solutions. After seven years of operation, the company serves dozens of local and multinational clients–increasing their qualified traffic, responding to visitor behavior, and demonstrating  return on Internet marketing investment. Pure Visibility’s “Own Page One” methodology is documented in the Pearson Que Biz-Tech series, Internet Marketing Start to Finish. For more information, visit PureVisibility.com.

About MLive Media Group

The MLive Media Group is an audience-first and distinctively digital media company encompassing all content, sales and marketing operations for all our digital and print properties in Michigan. This includes: MLive.com (the #1 news and information site in Michigan), The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities.

In addition to creating and distributing world-class content, the MLive Media Group offers top-notch marketing solutions. Our team consists of some of the sharpest minds in the digital media industry focused on delivering integrated, multi-channel marketing programs in all shapes and sizes tailored to meet customer needs. For more information, visit http://www.mlive.com.

About Compuware

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. For more information, visit http://www.compuware.com.

About Automation Alley

Automation Alley is a technology business association driving the growth and image of Southeast Michigan’s economy through a collaborative culture that focuses on workforce and business development initiatives. Since its founding in 1999, Automation Alley has expanded to include nearly 1,000 businesses, educational institutions and government entities from the City of Detroit and the surrounding eight county region. Automation Alley promotes regional prosperity through entrepreneurial and exporting assistance, workforce development and technology acceleration. For more information, visit http://www.automationalley.com.

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About Lauren Segall

Lauren Segall is the Office Manager and "Genie" at Pure Visibility since 2010, specializing in a little bit of everything. With a background primarily in Marketing, Public Relations and Event Planning, Lauren also works within PV's Human Resources, Finance and IT departments. You can connect with Lauren on LinkedIn