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Announcements

• November 2005
  • Google Adwords allows users to set separate bids for ads in the Content Network.
  • Google base is launched, making it easier to submit searchable content.
  • Google offers free analytics program to find more information about converting keyphrases in Adwords.
  • Yahoo! announces more updates in their search rankings
  • Google releases personalized search. Results are based on your interests and your search history.
  • Google undergoes the “Jagger” update. There is speculation that in-coming links with the same descriptions are given less weight and reciprocal links may be getting less weight in the ranking algorithms.
  • Yahoo! announces more ranking changes
  • Google files for a new patent for personalizing search results.

Discussion

• November 2005
  • Using Java with the Yahoo! Search Marketing API.
  • The Beauty of Blogs – A short description of blogging and its benefits.
  • First Steps to SEO – How to get ranked well in Google and other major search engines.