SEO Articles

• SEO Site Redesign – February 2007 – Discusses how to minimize search engine traffic and rankings losses when a site is being redesigned.
• Google Sitemaps Tip – January 2007 – Discusses how to improve rankings using Google Sitemaps’ query stats.
• Google’s Real Secret to Better Rankings – September 2006 – Discusses the best way to get ranked at the top in Google.
• Myth of The Long Tail – August 2006 – Discusses why the “long tail” concept isn’t particular useful when considering pay per click advertising.
• Content Is King – June 2006 – Discusses the variety of good content that exists and how good content for the user and content for the search engine is different.
• Writing SEO Copy – June 2006 – Discusses how to edit text on web pages to improve search engine rankings.
• Google’s Sandbox Effect – June 2006 – Discusses the 9-12 month period that exists in Google where a new site cannot get ranked for even somewhat competitive terms.
• SEO For Established Sites – December 2005 – Discusses how to improve rankings for a site that has already been live on the internet for a while.
• Google Sitemaps New Features – December 2005 – Discusses new stats displayed in Google Sitemaps: query, crawl, and page analysis (now outdated).
• Beauty of Blogs – November 2005 – Discusses how blogs promote the free exchange of information and how search engines look at blogs.
• First Steps to SEO – November 2005 – Discusses how to do search engine optimization for a new site.
• Google Sitemaps Verify Feature – August 2005 – Discusses the verify feature.
• Google’s Patent Application – August 2005 – Discusses Google’s application and what it means for their search engine algorithm.
• Google PageRank – August 2005 – Discusses what PageRank is an indication of and what it is good for.

Pay Per Click Articles

• YSM Panama Update – January 2007 – Discusses Yahoo! Search Marketing’s new pay per click platform and its features.
• Google AdWords Quality Score Update – December 2006 – Discusses the AdWords quality score update for landing pages and the content network.
• Developing a Pay Per Click Plan – October 2006 – Discusses how to be successful in a competitive market for pay per click.
• Creating Effective Landing Pages – May 2006 – Discusses the characteristics of a good destination page to send users to in order to increase sales or leads.
• Google Adwords Delivery Methods – May 2006 – Discusses the new accelerated delivery option.
• Pay Per Click Mistakes – April 2006 – Discusses beginner mistakes when starting a pay per click campaign in Google Adwords.
• Pay Per Click Metrics (Part 2) – March 2006 – Discusses pay per click metrics and what they mean to the success or improvement of an account.
• Pay Per Click Metrics (Part 1) – January 2005 – Discusses pay per click metrics and what they mean to the success or improvement of an account.
• Adwords & YSM Local Match – January 2006 – Discusses the differences between Adwords and YSM’s local match options (now outdated).
• YSM and Adwords Advanced Match – October 2005 – Discusses how matching options differ in Adwords and Yahoo Search Marketing.

Programming Articles

• Java Programming with the YSM API – November 2005 – Discusses how to use Java with the Yahoo Search Marketing API.
• Using Java and Coldfusion with the MSN API – September 2005 – Discusses how to modify MSN wsdl file to use Java with Apache Axis.

General Articles

• Search Engine Check – November 2006 – Discusses progress made by search engines over the past year in terms of “importance” and “relevance.”
• Search Engines Provide the Same Results – August 2005 – Discusses the variation in search results and the claim that search engines provide different results.