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Web Analytics

Google Analytics (and Google Analytics Premium) are website analysis tools that provide detailed, business-oriented data about your site’s visitors through a powerful web-based user interface. Google Analytics shows you how users actually interact with your site, allowing you to close the gap between site visits and conversions.

Certified Google Analytics Partner

Google Analytics’ capacity to provide insight into how people use web properties is almost limitless. But taking advantage of this powerful tool means more than just installing it: to get results, you must know how to use it.

That’s where Pure Visibility can help. We have the expertise to focus it on the specific needs of your organization.

Certified Yahoo! Web Analytics Consultant

Let us help you:

  • Install and properly configure Analytics to track your business goals.
  • Use Analytics and Paid Search together to maximize ROI.
  • Learn what keywords your visitors are really using to boost your search engine ranking.
  • Learn how to maintain your Analytics account.

Website Analytics are the key to making informed decisions on website marketing. Otherwise, how can you measure your progress?

With good website tracking, website KPIs and metrics can be integrated into your business decision-making and feed user behavior data into your website planning process.

Our Analytics Practice

Our analytics expertise includes:

  • Web analytics planning, deployment, and configuration for international and enterprise-level businesses.
  • As a company, we are a Google Analytics Authorized Consultant, Yahoo! Web Analytics Consultant, and an Urchin Authorized Reseller.
  • Call tracking: connecting phone call data to your online and offline marketing activities.
  • Deploying solutions to capture lead source data into your customer relationship management (CRM) system.
  • Finding insights within your analytics data on mobile use, social media, and other metrics important to your business.

Analytics Case Studies

Our featured analytics case study shares the story of how we helped Learning Care Group better understand their web visitors.

We also helped The Kellogg Company deploy a common Google Analytics dashboard for over 40 brands; from All-Bran to Rice Krispies.

Request a Quote for working with our expert business analysts to instrument your website for boardroom ready tracking, or just call us to discuss how we can help your company at (800) 957-7530.

Request a Quote

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Pure Visibility Wrote the Book

We authored an Internet marketing book, covering the gamut of search engine marketing tools and techniques: Internet Marketing Start to Finish.