Urchin is a powerful analysis tool that provides detailed, business-oriented visitor traffic data through an intuitive and powerful web-based user interface. Because it is software, it gives you high levels of control, security, and configurability that are not possible for Google Analytics.

Google is fully committed to both Urchin and Google Analytics! Which solution your company selects depends on what your needs and goals are. You should use Urchin if you:

• Need to use a hosted solution
• Process historical logfiles
• Want to have multiple Visitor Tracking methods that combine javascript and logfiles.
• Need to import cost data from multiple search engines, such as Yahoo! and MSN

For many companies Urchin is their primary “go-to” resource. Why? The reasons are simple!

Urchin is business and behavior focused.

Many web stats tools focus far too much on the mechanics of web traffic without really explaining what is happening from a visitor behavior perspective. Urchin, in contrast, focuses on valuable questions, like what regions visitors came from, what keywords they used to arrive, and what pages they liked the most.

Urchin’s e-commerce package is also very powerful and focused on key sales concepts.

Urchin can be configured to analyze complex web environments.

Do you have an eCommerce site that uses multiple domains to complete a transaction? Are your business activities broken up across multiple subdomains? Does your site use Flash? Do you have long, complex URLs as part of your website’s navigation? Urchin can handle challenges like these and more.

Urchin allows you to store and manage all your analytics data in-house.

Analytics data is gold, and Urchin allows the management and analysis of data for both small and large organizations, with modular pricing that allows you to select the options that best match your goals and needs.

Pure Visibility has been using Google Analytics from the first day the product was available. Our expertise can help you unleash analytic’s potential, whether you’re an experienced user or just learning about it today.

Contact us via our web form, or just all us to discuss how we can help your company at (734) 213-8100.