Internet Marketing Audit
Pure Visibility offers internet marketing audits – our Jump Start Workshops – to help you increase your website return on investment and define or refine your internet marketing strategy. Our Jump Start sessions are interactive sessions, where Pure Visibility consultants work with you to answer your questions and help you discover what web visitors are seeking on your site. We will work with you to define and prioritize technical and strategic ways to serve your visitors and your business goals.
Custom Coaching for Your Internet Marketing
We will sit down and discuss your business, your business goals, your website, and your existing online strategies. We will work with you to define and prioritize online marketing next steps so that you leave with an action plan. We will also work with you to identify the resources available to help you implement your plan successfully.
Internet Marketing Audit
We prepare for the session by reviewing your site from the dual perspectives of search engine marketing (how to increase traffic to your site) and usability (is your site successful once visitors arrive).
To do so, we will review your site for search engine optimization. We will also audit any paid search programs you have run such as Google AdWords, Yahoo! Search Marketing, MSN, etc. We will also examine any existing social marketing campaigns you have in place.
We poke around “under the hood” to learn how the site really works. We will perform a quick code review and do a dive in your site analytics data, Google Webmaster tools, and Yahoo site explorer. If you don’t have any of the tools above, we’ll get you started with Google Webmaster Tools to get basic site data to review for the meeting.
Leave with an Action Plan to increase your website ROI
Pure Visibility will provide your team a customized analysis of your website, key word market, analytics and/or Google webmaster tools, and social media strategy to inform our meeting, a formal summary of meeting findings, and best practices documents you can use to implement your plan.
