Optimizing accounts requires conversion tracking. A “conversion” is any action a user might take at a company’s website that has value to the company. The most obvious example is an online sale.
People often ask, what’s a good click-through rate for a campaign? A good click-through rate is one that makes you money. Track conversions and assign values to those conversions.
It makes the most sense to look at sales (or leads generated) to gauge the success of an account, not click-through rates or traffic levels. Pure Visibility sets up pay per click tracking and will go further to help your company manage customer incoming leads.
Tracking Scripts
By installing free tracking scripts from Google Adwords (or Bing Ads or social media); or by installing Google Analytics, Pure Visibility will make it possible for your company to see the value of your pay per click advertising, and possibly other sources of online advertising.
The cost of advertising and the value returned will be viewable all in one place. You will be able to see progress in your campaigns and track profits.
Tracking Return on Investment And Profits
Return on investment (ROI) is a good gauge for success, but it isn’t everything. It’s better to invest 1 million dollars and make 3 million dollars than to invest 1 dollar and make 4 dollars, even though your ROI is greater in the second case.
Often small pay per click programs will tout larger ROIs than AdWords and Yahoo! Search Marketing. A 400% ROI isn’t a big deal if your original investment was small, which is often the case for small programs with very little traffic. Pure Visibility helps your company see the results in terms of ROI and raw profit through our campaign tracking services. We get results.
Have a Google Adwords Qualified Professional build, manage, or track your pay per click accounts.
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