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Pay Per Click (PPC) Reporting

On a monthly basis, Pure Visibility provides you with report data and a summary of results for your Google AdWords and Yahoo! Search Marketing campaigns.

Pay per click results are typically evaluated based on conversions and the average cost per conversion, unless your company’s goals specify a different metric to gauge the success of an account. These data are reflected in your PPC reports.

What’s On a Pay Per Click Report?

A typical pay per click report includes information about:

  • Activity on your account.
  • Progress towards your account’s goals.
  • Actions being taken to fully achieve your account’s goals in the future.
  • New goals your account may take on.

AdWords and Yahoo! Search Marketing data include total costs, average cost per click, click-through rates, conversions, and more for individual keyphrases, top ads, and the whole account.

If your company is also doing search engine optimization through Pure Visibility, SEO data is provided alongside PPC data for comparison.

Pay Per Click Goals & Results

At Pure Visibility, we deliver monthly reports with current progress made, and the proposed next steps to discuss with your team. If you’re like most of our clients, you want to:

  • Increase the reach of your paid search advertising.
  • Reduce pay per click spending.
  • Improve conversion rates on individual pay per click campaigns.

We can help you reach all these goals — we do this for our current customers every day. And we get results.

Sample Pay Per Click Report Graphics

Here are a few of the typical pay per click graphics, taken from our monthly pay per click progress reports.

 

Pay Per Click Conversion Costs Reduced

A typical report delivered to a pay per click customer, showing advertising costs declining, while conversion rates increase.

 

Pay Per Click Budget Reduction

Another typical pay per click report graphic, comparing the goal pay per click spending with actual pay per click spending, on a month by month basis.

Pure Visibility helps your company see the results in terms of ROI and raw profit through our pay per click campaign reporting services. We get results.

Have a Google Adwords Qualified Professional build, manage, or track your pay per click accounts, and provide pay per click reporting.

Take the Next Step! Call (888) 384-9062 or Contact Us to Find Out More.