Pure Visibility knows that understanding your customers and how they think is key to Internet marketing. We use our insight into the language your potential clients use to increase your visibility to search engines through natural optimization and pay per click marketing. However, no amount of traffic will make a poor website successful. We typically work with our clients to optimize their websites for converting qualified traffic into leads or customers.

The practice of usability and conversion rate optimization requires establishing a clear understanding of your site visitors, their goals, and the tasks they perform to satisfy their goals. A website that answers visitors’ questions and addresses their needs increases conversion rates.

Know your visitors!

Pure Visibility can work with you to surface and organize what you know about your customers, add information based on our qualitative and quantitative analysis of your website, and coordinate user interviews or testing with people that represent potential or current customers. We develop and leverage user personas to facilitate clear communications and focus our efforts.

Use that knowledge to refine your site!

Once we agree on the target site visitor or persona, we then use techniques and data sources such as card sorting, web analytics, cognitive walkthroughs, and user testing to gather data and prepare recommendations for increasing your site’s usability and conversion rates. We combine multiple sources of information to produce a rich recommendation that will help you increase your return on your website investment.

Knowledge breeds success

A website that answers visitors’ questions and addresses their needs increases conversion rates. Pure Visibility can help you more clearly address your customers in a way that satisfies their needs. It is an integral part of our Internet marketing services, and an integral part of your success!