Your online sales engine™ is built on several related disciplines. Folks come to us to help increase leads and online sales, we get them there through our collaborative, incremental, and results-driven process.

First, we ensure you succeed by helping align the language on your website, in your paid search advertising, and in your social media outreach with that of your target audience. Next, we help your website gain visibility with the search engines. At the same time, we focus on the right metrics and ensuring that tracking is in place. All this helps you sell online.

1 – Speak to your Audience

This first rule – speak to your audience, runs through everything we do here at Pure Visibility. We do research on the phrases people are using to describe your products, services, or area of expertise online. We also test this understanding through iterative keyphrase testing in paid search management. And, we really love to speak directly to real people through surveys, interviews, and to create user personas to structure design discussions throughout the life cycle of your website.

2 – Own Page One® – Get visible!

Next, we help your website get more visible to search engines. We do this through a coordinated strategy of content generation for SEO through guided implementation and coaching, website code review for things like resilience, crawlability, and SEO best practices, SEO link building and social media outreach, and paid search management (among other things, we’re a Google AdWords certified partner).

3 – Strategy & Reporting – Metrics that Matter

We use our experience and our listening skills to focus on the web metrics that matter most to your business. We help you integrate web KPIs into your business decision making. For long-term clients, we can project future gains for investments based on past performance. We love it when we get to dig into “web to lead” CRM “close the loop” analysis. Our team is versed in requirements analysis and excited to help.

4 – Selling Online

Through this process, we help you gain leads and sell your products online. We help you ensure that the infrastructure for your website is sound and can support the investment you’re making, ensuring best practices are in place and the best tracking (call tracking, and we’re a Google Analytics Authorized Consultant and an Urchin Authorized Reseller). We do the work to monitor and improve conversion rates on the site through user experience optimization.

• Form optimization
• Site navigability and information architecture (cognitive walkthroughs, user testing)
• Page-level review (calls to action, page usability, using heuristic analysis, Google Website Optimizer, qualitative, and quantitative methods)

We design and iterate landing pages for your SEO and paid search campaigns. We participate in CRM deployment: gathering requirements and integrating the marketing channel data and web analytics with your customer/lead data. And, we have experienced, certified project managers ready to help you develop your website refresh/relaunch plans, your website update deployment process, and help ensure your website launch and updates proceed according to best practices with assured quality.

Want to learn more?