415 N 5th Ave, 2nd Floor, Ann Arbor, MI 48104


Our Core Values

The stuff that makes us who we are, also makes us better digital marketers—our four core values guide everything we do.
Pure Visibility / About Pure Visibility / Our Core Values

Bring the Fun

We approach our work with great familiarity and enthusiasm. We truly love what we do, and that passion extends to creating an environment where we enjoy every minute of it. For us, this doesn’t mean ping-pong tables in the break room, but a playful banter and positive outlook that permeates our work.

Learn and Teach

We believe there are no secrets in our industry. We love explaining exactly what we do, how we do it, and why. And, as we continue to hone our digital marketing skills, we are just as enthusiastic about sharing our knowledge by regularly offering training on topics like SEO, PPC, and social media.

Solve Simply

We strive for the most straightforward path to achieving our clients’ goals. We use the appropriate tool for the job—relying on existing tools when they work, and adding new ones only when we see gaps. We avoid complication, over-architecting, and over-analyzing, and we don’t fuss details that won’t help a client’s bottom line.

Driven to Improve

It’s in our nature to want to make things better. We actively seek out ways to improve our processes and recommendations, which, in turn, improve our clients’ results. We are eager to try new techniques, but only when appropriate. We are obsessed with providing value and don’t believe in one-size-fits-all solutions.

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