digital marketing channels for property managers

Property Management Marketing: Top Considerations for Promoting Apartments and Housing Rentals Online

With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.

Optimize Location Listings in Google My Business

How to Optimize Google My Business for Multiple Locations

Google My Business is a useful, free tool for capturing local traffic and improving your company’s overall visibility. From mom-and-pop shops, to national chain restaurants, almost any type of business with a physical location can benefit from an optimized Google My Business profile, but not everyone takes advantage of it. Why? For some companies, there’s too much confusion around the…

How to Do an SEO Competitor Analysis

The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO competitor analysis provides valuable insights about where you stand in…

Halloween Horror Stories: Monstrous Marketing Mistakes

It’s no secret that, at Pure Visibility, we love the Halloween season (as anyone who’s looked at our Google photos can plainly see!) With the most haunted of holidays fast approaching, it’s the perfect time to gather around the campfire with flashlights upturned, and share some digital marketing horror stories. From website redesigns that have been Frankensteined together, to marketers being held hostage by their own website provider, these aren’t just urban legends, but true tales from the dark side of digital marketing.