The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy work, the August lull is the perfect time to tackle […]
Get Fit for Fall! Your 5-step Digital Marketing Shape-up Plan Read More
Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch. And there are many moving parts
Part 1: How to plan a successful website redesign to preserve your rankings and traffic Read More
If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares — but only if it’s done correctly. Too often marketing departments or small business owners will create content simply
Content Optimization: Getting Better Results with Blogs and Webpages Read More
