Meet our team of digital visibility experts.Our team members set us apart with their warmth, enthusiasm, and expertise.
CEO & Co-founder
As a young marketer in the late 1990s, Linda had a passion for the internet. Particularly, how a novel area of expertise called search engine optimization could level the playing field for small business. In the early 2000s, she took the plunge and started her first business as an SEO consultant, launching a career that would span two decades and cement her status as a pioneer in the industry.
In 2005, Linda went on to co-found Pure Visibility, which at the time was one of fewer than a handful of SEO-focused agencies in the state. Over the years, Linda and Pure Visibility have been recognized with many industry and business awards, including 2007’s Best Small Business by Michigan’s SBDC, one of 2008’s Top 10 Michigan Business Women, by the National Women Business Owner’s Association, and Entrepreneur of Distinction by Corp! Magazine in 2010. Pure Visibility was also among the first agencies in the country to be certified by Google and later among the first awarded Premier Google Partner status in 2017.
Linda’s passion for her field, extensive experience, and relentless positivity are a boon to all she works with. She leads her team to consistently provide results that are both meaningful and measurable. Linda is a frequent speaker, author, and a widely-recognized expert on digital marketing. She’s never bored with her industry and is inspired by all that is yet to come.
Paid Search Director
With more than 15 years experience in paid search advertising, Steve has a keen intuition for what works, backed by a straightforward, data-driven approach, and topped with a sprinkling of dry humor. He has managed all aspects of Google Ads campaigns for clients of every size, shape, and industry—from start-up to Fortune 500, housing to healthcare. He maintains several industry certifications and has contributed to books and authored articles on PPC best practices.
Don’t let his disciplined approach fool you, Tarun sees opportunity everywhere. He undertakes SEO as a strategic, end-to-end process, not just the application of tactics. And, he carefully dissects each possible solution with a pointed, “why?” As part of this methodology, Tarun lead the development our Visibility Audit because he knows you can’t get anywhere without first knowing where you stand. Tarun develops and leads many of our workshops and is an active speaker on all things SEO.
SEO Content Specialist
Katie is on a mission to make content count. As our expert in content optimization, she knows SEO tricks are no substitute for solid information that meets user needs. Her research-driven approach combines audience insights and skillfully-crafted copy to build content strategies that cut through the clutter and relate our clients’ messages to the bigger picture. When not working her magic for our clients, Katie contributes regularly to Pure Visibility’s digital marketing blog.
Digital Marketing Specialist
Since the start, we’ve been trying to stump Nathaniel. We’ve assigned him every sort of digital marketing task imaginable, and he’s quickly conquered them all. He is remarkably agile at extracting meaning from intricate layers of data. As such, he plays a major role in our SEO audits and has been key in developing our unique methodology for analyzing and scoring content. With a sharp wit and eagerness to tackle anything, Nathaniel is an asset to every project he works on.
Project Management Lead
If project management were a sport, Michele would take the gold. Her background running research projects has been high-intensity training for her brain—her ability to wrangle multiple, complex initiatives is second-to-none. Her secret? She knows you can’t attain elite project performance without a solid process. Developing processes is her passion, and hers keeps our clients’ campaigns on the track to success.
It’s pretty much impossible to knock Divya off balance. She is a master multitasker, in every aspect, and thrives on the challenge. With an MBA under her belt and a background in the fast-paced industries of pharma and high-tech, she’s learned to soak up information like a sponge and put it to good use, quickly. Outside of her professional life, Divya likes to keep her skills sharp by traveling the world with her three small children.
As our one-woman marketing team, Cathy manages everything around the Pure Visibility brand. Her experience runs the business-creative gamut: graphic design, web design, illustration, branding, messaging, copywriting, and creative direction. But, at her core, she’s a creative problem-solver who loves the challenge of making something beautiful, cohesive, and purposeful out of whatever is thrown her way. Cathy is also the proud inventor of the asterbang.
When it comes to business development, Emily has tackled everything from small start-ups to Fortune 100 giants, but she makes everyone she works with feel like a VIP. Her kind nature and eagerness to find common ground balance a no-nonsense, go-get-‘em attitude honed in the biz dev trenches of New York’s fashion scene. With more than 15 years account management experience, and a focus on customer satisfaction, Emily is ready for anything, including your call.
Business Development Manager
With an award-winning career in sales, spanning more than 25 years, Mike is truly our business development guru. He sets the pace with best practices for achieving aggressive sales goals and serves as a sounding board for new business initiatives. Mike’s guidance and expertise are an invaluable resource, and his efforts are instrumental in driving the company forward.