Effective use of paid search advertising takes finesse. At its worst, search ads can come off as spammy and disingenuous, or be altogether ignored. When used appropriately, it provides your target audience with the relevant information they want, right when they want it.
Getting to the PPC sweet spot—highly-visible ads that convert at low cost-per-click—is both an art and a science. It’s rare to find a campaign that can’t be optimized in one of four ways:
- Lower the overall cost of your PPC campaign.
- Get more clicks on your ads.
- Refine your budgets so ads show throughout peak periods.
- Improve your landing pages to drive conversion.
Even so, the bottom line of any paid search advertising is always ROI. When goals are well defined and performance is measured against them, return becomes crystal clear. The campaigns we manage are continuously monitored and adjusted to maximize ROI for the long haul—our clients typically double their conversions and halve their advertising spend.