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Paid Search Advertising

Starting an AdWords campaign is easy. Using it as a tool to grow your business is not.
Pure Visibility / Our Digital Marketing Expertise / Paid Search Advertising

Effective use of paid search advertising takes finesse. At its worst, search ads can come off as spammy and disingenuous, or be altogether ignored. When used appropriately, it provides your target audience with the relevant information they want, right when they want it.

Getting to the PPC sweet spot—highly-visible ads that convert at low cost-per-click—is both an art and a science. It’s rare to find a campaign that can’t be optimized in one of four ways:

  • Lower the overall cost of your PPC campaign.
  • Get more clicks on your ads.
  • Refine your budgets so ads show throughout peak periods.
  • Improve your landing pages to drive conversion.

Even so, the bottom line of any paid search advertising is always ROI. When goals are well defined and performance is measured against them, return becomes crystal clear. The campaigns we manage are continuously monitored and adjusted to maximize ROI for the long haul—our clients typically double their conversions and halve their advertising spend.

“From an ROI standpoint, our Google AdWords campaign’s performance improved about 200% within the first three months we began working with Pure Visibility.”


Tech management firm benefits from paid search advertising.

Paid search advertising gives a new degree program a strong start.

Our Paid Search Expertise

With nearly 10 years experience as a Certified Google AdWords Partner (one of the first!), we know how to craft campaigns that both convert and save you money.

Our paid search experts have created and managed ROI-maximizing campaigns for a variety of local, national, and multinational clients.

To do so, we rely on a wide range of skills—keyword analysis, usability best practices, statistical analysis, to name a few—as well as our insatiable appetite for everything new, now, and soon-to-be in a very fast-paced industry.

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