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Paid Search Advertising

Starting an AdWords campaign is easy. Using it as a tool to grow your business is not.
Pure Visibility / Our Digital Marketing Expertise / Paid Search Advertising

Benefits of PPC: how AdWords works for you

Effective use of paid search advertising takes finesse. At their worst, search ads can come off as spammy and disingenuous, or be altogether ignored. When used appropriately pay-per-click (PPC) advertising campaigns through platforms like Google AdWords, and Bing Ads provide your target audience with the relevant information they want, right when they want it.

How can AdWords consulting and PPC management services help?

There’s something we like to call “the PPC sweet spot.” It’s where your ads are highly visible, and they convert at a low cost-per-click. Getting there is both an art and a science, but a PPC consultant can help optimize every campaign in four ways:

“From an ROI standpoint, our Google AdWords campaign’s performance improved about 200% within the first three months we began working with Pure Visibility.”


Lower the overall cost of your PPC campaign.
By focusing on keywords with meaningful search volume and valuable click-through, our research and recommendations can save you from spending money on incorrectly targeted ads.

Get more clicks on your ads.
With researched, data-driven ad copy, you can stand out from PPC competitors with eye-catching headlines and calls to action.

Refine your budgets so ads show throughout peak periods.
Day-parted or scheduled PPC ads do more than just target your top consumers: they also only display when those people are searching, saving you money in the long run.

Improve your landing pages to drive conversion.
A search ad is only as good as its destination. By implementing SEO and UX best practices across your ad landing pages, you can reduce bounce rate, drive conversions, and complete custom goals that you set.

Optimizations aside, the bottom line of any paid search advertising is always ROI. When goals are well defined and performance is measured against them, return becomes crystal clear. The campaigns we manage are continuously monitored and adjusted to maximize PPC ROI for the long haul—our clients typically double their conversions and halve their advertising spend.

PPC Consulting in Action

Tech management firm benefits from paid search advertising.

Paid search advertising gives a new degree program a strong start.

Our Adwords experience and paid search expertise

With nearly 10 years experience as a Certified Google AdWords Partner (one of the first!), we know how to craft pay-per-click campaigns that both convert and save you money.

Our paid search experts have created and managed ROI-maximizing campaigns for a variety of local, national, and multinational clients.

To do so, we rely on a wide range of skills—keyword analysis, usability best practices, and statistical analysis, to name a few—as well as our insatiable appetite for everything new, now, and soon-to-be in a very fast-paced industry.

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