The most obvious goal of SEO is to drive traffic to your website, but even more important is attracting the right visitors. Good organic search strategy will help improve conversion rates, not just pageviews. And, investment in SEO can significantly lower your cost-per-acquisition for years to come—any lead you get from organic search saves you money on advertising.
What’s more, a good SEO plan should support all of your marketing strategies, whether digital—by reinforcing your paid search and social media campaigns, or traditional—by helping ensure your audience has a consistent brand experience, no matter the channel. Our clients have even found that insights gained through keyword research for SEO have helped them craft more effective marketing campaigns, across the board.
Don’t Forget Local
SEO isn’t just for promoting national and international corporations or generating online sales. According to Google, more than 70% of all searches are related to local content in one way or another. The immediacy and relevance offered by local search optimization is unmatched in internet marketing—when people search for local results, they are usually ready to buy.