Just earlier today, Google announced it will soon be reporting ad impressions from the Google Display Network, or GDN, in Google Analytics under the Multi-Channel Funnels report. This new feature is an effort by Google to give advertisers visibility as to how their unclicked ads have an effect on users who eventually convert. Conveniently for Google, it will show advertisers and/or their clients how lucrative advertising in the GDN can be.
To enable this feature, you’ll need to have a linked AdWords and Analytics account. You’ll also need to change your code snippet, or check a box in the Tag Manager interface. If you haven’t switched over toTag Manager, there’s no time like the present!
There is more information about settings and accessing the information in the Google Analytics interface over at the Google Analytics support site.