415 N 5th Ave, 2nd Floor, Ann Arbor, MI 48104


Job Description: Social Media Analyst

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Pure Visibility / Job Description: Social Media Analyst

Position Summary

The Social Media Specialist is responsible for all client facing and internal social media activity at Pure Visibility. This includes, but is not limited to, setup, content creation, and curation of paid advertising, reporting, and training. This individual also provides support for the Paid Search Manager and the SEO Lead, in addition to sales support, especially in reviewing sales deliverables and present, as needed.

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Essential Duties and Responsibilities

Successful candidates for this position will be expected to:

  • Define, develop and deliver social media strategy for Pure Visibility and for clients, as needed.
  • Provide client recommendations and set up assistance for content in social media platforms, such and Facebook and Twitter, LinkedIn and Pinterest.
  • Provide client reporting setup for social media tracking with tools, including Sprout Social and Hootsuite.
  • Prepare and deliver client presentations with actionable insights.
  • Manage all Pure Visibility social marketing activities, including creation, curation, scheduling and reporting.
  • Stay abreast of industry trends and tactics and makes recommendations to the team.
  • Troubleshooting and optimizing social media.


The ideal candidate for this position should possess or be able to:

  • Demonstrate leadership ability with at least one to two years of experience in a social media management experience in a business environment.
  • Strong interpersonal and presentation skills, and excellent written and verbal communication skills.
  • Demonstrated results from social campaigns.

Education and Experience

Bachelor’s degree required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands of the Job

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the job. While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must occasionally lift, carry, and / or move up to 20 pounds. Vision abilities required by this job include close vision.

Mental Requirements

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Work Environment for the Job

Employee is usually exposed to an open cubicle environment.  The noise level in the work environment is usually quiet to moderate. While performing the duties of the job, these work environment characteristics are representative of the environment the employee will encounter.  Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.


This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.  Individuals may be required to perform other tasks other than those specifically presented in this description.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

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