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Digital Marketing News

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine marketing, and social media management news and compiled them below.

Whether they inspire you to adjust your social media strategy or contact a PPC consultant, these stories will help keep your digital presence timely, trendy, and even profitable.

Top SEO News from March 2017Top Search Engine Optimization News Stories



Google’s “Fred” Update: What You Need to Know

Search Engine Land

What you need to know:
From Panda and Penguin to Hummingbird and now “Fred,” Google’s ranking algorithm updates are important to understand, since they directly impact site design and SEO strategy. While Google has been relatively quiet about Fred—they only recently confirmed it—third-party analysis suggests that thin content, ad-heavy sites are losing 50–90% of their search visibility.

Your takeaway? Don’t go overboard creating content just for SEO. Google knows keyword-stuffing when they see it, so ask yourself before every blogpost: “is this useful for readers, or just me?”

Read the full story


Google Mobile First Index: Page Speed Included as a Ranking Factor

The SEM Post
What you need to know:
Google’s much-publicized “mobile first index” may still be months away, but new hints about its priorities are helping site admins prepare in advance. While mobile-friendliness has always been a crucial Google ranking factor, having a mobile site soon won’t be enough, as the new index will prize a fast mobile experience, too.Take this chance to audit (or create!) your business’s mobile site and optimize your loading times before it’s too late.Read the full story


Google Site Search is on the Way Out. Now What?

Search Engine Land

What you need to know:
By the time you read this, Google will have stopped sales of Site Search, its robust on-site search engine service, and by this time next year, the service will shut down completely. But since many sites, from small blogs to large corporate entities, rely on Google Site Search for ergonomic site navigation and user retention, how can they cope?

Thankfully, many alternatives exist. Google is launching its own replacement, Google Custom Search, but its limited monthly queries will see many heading to third parties. From big players like Amazon to startups like Cludo, it’s worth reviewing every option to make sure those already on your site stay satisfied.

Read the full story


Top Pay per Click News March 2017Top Search Engine Marketing News Stories



Google To Further Dilute Exact Match In Adwords; Will Ignore Word Order & Function Words

Search Engine Land

What you need to know:
Are your paid keywords diligently researched and targeted to specific Google queries? Well we hate to break it to you, but your audiences may start blurring. AdWords “exact match” is no longer exact, as word order, plurality, and function words will be ignored.

This means an ad for the keyword phrase “pancake mix” could also show up for “pancake mixer” searches, a difference in intent that could frustrate an advertiser’s budget. Start analyzing your target keywords now for potential confusion and determine whether an exact match script could sooth your worries.

Read the full story


Google AdWords Dynamic Search Ads Adds Page Feeds, Expanded Ads & More

Search Engine Roundtable

What you need to know: 
Speaking of AdWords control, three updates to the service’s Dynamic Search Ads are improving specificity, not blurring it. New Page Feeds allow advertisers to assign a specific URL to each ad, improving landing page control, new product ad timeliness, and ads that highlight variable product attributes.

Additionally, expanded Dynamic Search Ads allow for in-depth messaging, while geolocation tweaks will make sure dynamic search ads won’t show up outside of geographically relevant search areas.

Read the full story


How to Leverage Pinterest’s Expanded Search Ads

Search Engine Journal

What you need to know: 
Search engine marketing isn’t all about AdWords. As crafty social media platform Pinterest continues to evolve its advertising options, from promoted pins and videos to image recognition queries and now expanded search ads for a growing list of advertisers, the site is proving to be valuable for targeting those with pre-existing purchase intent.

Just how much purchase intent? Recent stats show that 52% of Pinterest users—who are making 2 billion on-site searches a month—have bought something online after seeing it on Pinterest. So why not cut out the middle man and put your product right where the inspiration lives and create a visual, product-specific ad feed?

Read the full story


Top Social Media News from March 2017Top Social Media Marketing Stories



Inspire Facebook Shoppers with a Collection

Facebook Business

What you need to know: 
Pinterest isn’t the only social platform stuffing a shopping experience right into users’ feeds. Facebook’s new Collection ads bundle a promotional video with direct product ads that appear after tapping the video. This allows advertisers to create purchase intent and drive action within a single, cohesive unit.

Collections support up to 50 product listings per video, so don’t post your business’s next “hype video” in isolation: direct inspired viewers right where it counts.

Read the full story


Reddit Launches a New Self-Serve Ad Platform

Marketing Land

What you need to know: 
Often overlooked by non-users, Reddit offers hyper-specificity for advertisers with niche consumer interest areas. Reddit features countless subcultural special interest forums for its 250 million users, from home improvement to tabletop board gaming and beyond.

With the site’s upgraded self-serve advertising platform, advertisers can keep their Reddit ad campaigns fresh and smart, as the new engine supports multiple creative executions and a robust analytics program. Chances are your consumers are out there on Reddit somewhere, and now you can know when you’ve found them.

Read the full story


Pinterest Launches Propel, a Hands-On Support Program for New Advertisers

Marketing Land

What you need to know:
If Pinterest’s earlier expanded search ads and promoted options seemed intimidating, the site itself feels your pain. Pinterest’s new Propel program is a 30-day crash course in Pinterest advertising for its tens of thousands of advertisers.

Propel is free to advertisers committed to spending $100/day on Pinterest ads, and it provides one-on-one phone support, pre-built promoted pins, and a robust library of tips for advertising success. Pinterest claims that Propel users have seen 3x the ad clicks and a 38% CPC decrease; will your business be next?

Read the full story


Our thanks go to the above sites for their timely and insightful updates. If you want each month’s top digital marketing stories delivered right to your inbox, you can subscribe to our newsletter. Or if you’d like to get right to it and learn how your business can take advantage of these SEO, SEM, or social media developments, contact our digital marketing experts!

<p>Expert and enthusiastic digital marketing since 2005. We’re proud to be a Google Premier Partner.</p>

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