Job Opening

Paid Search Specialist

Pure Visibility is looking for an enthusiastic Paid Search Specialist to join our growing company. Our team members are committed to responsiveness and great service in a collaborative work environment, where we learn from each other and strive to be the best at what we do. 

Our production team members are comfortable working with both clients and fellow Pure Visibility team members to achieve desired results. Our ideal candidate is an excellent communicator and able to balance both client expectations and internal priorities.

Our main office is located in downtown Kerrytown Ann Arbor. However, during the COVID-19 pandemic, we are currently all working remotely. 

Interested in applying? Please send a cover letter and resume to info@purevisibility.com.

Essential Duties and Responsibilities

The ideal candidate for this position should possess:

  • Minimum 5 years paid search experience
  • Google Ads certification (required)
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Experience creating Google Data Studio dashboards
  • Experience working with popular paid search ad platforms including Google Ads, Bing, Facebook/Instagram, LinkedIn 
  • Excellent interpersonal communication skills, written and verbal
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent presentation, analytical, and problem-solving skills

Successful candidates for this position will be expected to: 

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Communicate complex strategies to a wide range of stakeholders
  • Measure the success of campaigns with use of web analytics and campaign management tools
  • Analyze large amounts of data from a variety of sources
  • Prepare executive-ready reporting of PPC campaign performance
  • Provide insightful analysis and commentary addressing KPI trends and progress, and provide actionable recommendations aimed at addressing gaps in performance as well as building on successful activities
  • Prepare periodic reports that surface important trends and campaign progress in relevant KPIs, using properly formatted charts, tables and narrative as appropriate
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Interested in applying? Please send a cover letter and resume to info@purevisibility.com.

Education and Experience

A minimum of a bachelor’s degree

Physical Demands of the Job

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the job. While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must occasionally lift, carry, and/or move up to 20 pounds. Vision abilities required by this job include close vision.

Mental Requirements

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of the organization.  Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.  Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.  Ability to learn new concepts and adapt to changing environments.

Work Environment for the Job

When in the physical office, the employee is usually exposed to a shared space environment. The noise level in the work environment is usually quiet to moderate. While performing the duties of the job, these work environment characteristics are representative of the environment the employee will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Individuals may be required to perform other tasks other than those specifically presented in this description.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.