PPC for Lead Generation: fill the sales pipeline with a growth-driven strategy

PPC lead generation is one of the fastest and most cost-effective ways to fill your sales pipeline. Our growth-driven lead generation strategies are designed to improve sales and empower marketers to make data-driven decisions.

Get more leads from your PPC ads

Are you wondering if PPC lead generation is right for your website? Answer a few quick questions and we’ll schedule a call to discuss how pay-per-click advertising can help YOU reach your marketing goals.

PPC for lead generation: the Pure Visibility process

Our digital advertising contracts include everything you need to generate more leads from your website, without a long-term commitment.

Discovery for SEO Packages


Our PPC management process begins with a detailed intake survey and discovery session with you and your team.

  • You’ll share with us detailed information about your business offerings, goals, and target audience.
  • From there we research which platforms will be most effective for your message, market, and budget.
SEO Website Audit

Lead Generation KPIs

Working with your team, we better understand and define your Key Performance Indicators for lead generation PPC:

  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Revenue or Sales
  • Leads / Conversions
  • Cost Per Conversion
SEO Tools

Lead Generation Strategy

Once KPIs are defined, we create your lead generation strategy and plan for ongoing PPC management. 

  • Your campaigns are managed by career digital advertising experts (each with 10 years+ of experience), not an automated system. 
  • We actively monitor your accounts to increase the performance of your ad budget while preventing lags in visibility.
  • Your campaigns are regularly optimized, and we continually make recommendations to not only keep your ads fresh, but to maximize your ROI.
SEO Website Audit

Monthly PPC Reporting

Understand how each of your PPC campaigns perform against your business goals with custom reports and dashboards.

  • Once a month, we’ll review with you a custom report along with a real-time dashboard tailored to your specific business goals and unique needs.
  • You’ll be able to track the success of your campaigns and make informed decisions on your overall strategy.

Are you ready to get more leads from PPC?

The benefits of using PPC for lead generation

PPC campaigns can quickly generate qualified leads by serving ads to the audiences most likely to convert. Whether you’re targeting the first page of the Google search results or the LinkedIn feed of top decision makers, PPC lead generation can improve the online presence of B2B companies and help fill their sales pipelines.

Your PPC campaigns are managed by industry experts who take the time to understand your business and goals. Unlike other agencies, at Pure Visibility your PPC ad management and optimization are done by actual people — not an automated system — to maximize ROI and keep ads performing well. 

Put over 15 years of PPC expertise to work for you.

We’ve been managing digital advertising campaigns since 2005. We are a Premier Google Partner and a Microsoft Advertising Partner. All of our accounts are managed by career experts who take the time to understand your business and goals, rather than an automated system.

Pure Visibility is a Premier Google Partner

PPC platforms and programs

We regularly work with all the popular platforms for lead generation PPC.

Google PPC Search Ads

On the Google Search Network, you can serve a variety of ads — including text ads, image ads, and Google Shopping ads — on the top of the page of search results or on search partners’ websites. 

Display Advertising

Raise brand awareness and keep your product top-of-mind with visual advertisements, or Display Ads, promoted throughout the Display Network.

Remarketing Ads

Increase the likelihood of conversion by serving remarketing ads to people who have already visited your website.

Google Data Studio

Google Data Studio allows us to provide custom reporting and dashboards that are tailored to your business goals and track the performance (in near real-time) of your PPC campaigns.

example of PPC report in Google Data Studio

Paid Social Advertising

Target niche markets in a cost-effective way with Paid Social Advertisements.

Facebook PPC

Leverage the precision targeting power of Facebook and take advantage of a variety of ad types. You can define your own audience, reach people who have interacted with your business, or target people similar to your existing customers.

Instagram PPC

Instagram offers similar targeting options to Facebook and a variety of visual ad formats, including Stories Ads, Photo Ads, Video Ads, and Collection Ads.

LinkedIn Ads

Target a variety of professionals with lead generating ads by their interests, job title, industry, and more on LinkedIn.

Increase ROI from your paid campaigns