Each year, almost a third of our new clients find us in a panic after relaunching their website and watching their rankings and traffic plummet—or even disappear, entirely.
The reason is almost always the same: the developers (no matter how experienced or well-meaning) did not preserve the successful elements of optimization from the old website. Making uninformed decisions, like unnecessarily changing the site architecture or editing high-performing content, can have major ramifications on traffic.
Sadly, once the damage is done to your visibility, it can take months, even longer, to rebound. During this time, the effects on sales can be significant.
How to ensure a successful website redesign
For a redesign to be successful, you need to fully understand what’s currently working on your website (and what’s not), before you make any design, architecture, or content decisions. You also need to implement the appropriate technical safeguards along the way, to ensure no traffic is lost during and after the transition.
We are experts in digital visibility. Our unique process involves a thorough Visibility Audit, which will identify your website’s strengths and weaknesses across a spectrum of digital marketing disciplines.
From there, we can help you create an action plan for your redesign and advise your development team along the way. We will ensure, not only that your online visibility is preserved during a relaunch, but that the new website is built to boost your rankings and traffic in the months and years ahead.