What is a Visibility Audit?Know what’s working, what’s not, and where the real opportunities lie—our thorough SEO website audit will show you.
To get the most from your website, you need a sound SEO strategy. And to craft the best SEO strategy for your goals, you need to fully understand your website's digital visibility. This includes everything from traffic quantity and quality, to it's performance in search engines, to the technical elements that drive it.
SEO begins with a Visibility Audit.
The Visibility Audit is our unique process for establishing the current status of your website’s digital visibility, and it’s the first step to any SEO project we tackle.
Much more than a typical SEO website audit, our digital visibility experts review hundreds of checkpoints across eight key areas of SEO. Your results are scored and compared to the competition. We then use this information to pinpoint exactly what SEO tactics will be most effective at improving your website’s rankings and increasing qualified traffic.
What goes into a Visibility Audit?
Our experts collect and analyze data from eight key areas that influence your website’s SEO.
- What sources drive traffic to your website?
- How do visitors engage once they’re on it?
- What technical issues are helping or hindering your organic visibility?
- Does your content present well in search?
- What content is performing best on your website?
- What pages need improvements?
- Is your website optimized for mobile?
- Can visitors easily navigate and convert?
- Is Google Analytics configured properly on your website?
- Are you building high-quality backlinks that show your authority to Google?
- Are toxic links damaging your ability to rank well?
- Is your website optimized for local search?
- Do your profiles on local aggregators (such as Google My Business and Yelp) follow best practices?
- How do your top competitors compare to your website when it comes to SEO metrics like keywords and backlinks?
Much more than a typical SEO audit.
Many SEO providers use a single tool to provide an SEO website audit, (often one that’s freely available,) and rely on its auto-generated recommendations for improvement.
At Pure Visibility, we collect data directly from your Google Analytics and Google Search Console accounts. We also use a variety of industry-standard applications, designed to analyze specific areas of your website’s optimization. All of our analysis and recommendations are made by career SEO experts, not an automated system.
We present our findings to your team in a detailed report and provide custom checklists for improving your visibility, step by step. Our recommendations are prioritized to ensure your resources are not wasted with trial and error.
Take the first step to better SEO!
You’re six months away from better rankings and more traffic! Our Visibility Audit will show you how, and an SEO Upgrade plan will get you there. Contact us and we’ll help you pick the best plan for your budget and goals.