Pay Per Click: Google Adwords and Yahoo! Search Marketing

Pay per click advertising places listings created by the advertiser at the top and right margin of major search engines. After performing a search you can see these listings under the section entitled “sponsored links” in most search engines. These links look very similar to the “natural” listings that appear in the center of search engine result pages – many users don’t even realize that these listings are advertisements related to their query! The two major PPC programs are Google AdWords and Yahoo! Search Marketing; they place ads on Google, Yahoo, AOL, Ask Jeeves, Hotbot, and more. There are also many smaller pay per click programs. The AdWords system is probably the most popular, but it is followed closely by Yahoo’s program.

Pay Per Click Advertising Advantages

Nearly any company can get top listings in the major search engines by starting a pay per click campaign. Pay per click advertising yields results almost instantaneously. Accounts can be modified and results tracked over a short time period (days, sometimes hours). Advertisers bid on keywords that match user queries, and only pay their bid when users click on their ads. This means that you only pay when your ads generate traffic and you will get traffic from qualified leads. If your competitors have not discovered pay per click advertising, if their campaigns aren’t professionally managed, or if you think they are stealing away valuable leads that should be yours, you should contact Pure Visibility and have a Google AdWords Qualified Professional build and manage your accounts.

Read details about Pure Visibility’s pay per click optimization services.