Website Relaunch Consulting: Web Redesign SEO
Protect your SEO during a website redesign.
It’s generally accepted that traffic loss is inherent to any website relaunch. But with proper planning and preparation, you can mitigate nearly any hiccup to your rankings and traffic. To do this you must fully understand what elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. Otherwise you put your entire organic visibility at risk.
Ready to get started?
If you’re staring down the barrel of a website redesign, it’s vital to understand the role of SEO in driving your digital visibility. By doing so, you can avoid common issues that plague website relaunches and lead to a loss in rankings and traffic—things like changing URL structure and site architecture, deleting pages with high-quality backlinks, and rewriting effective on-page elements and content.
Safeguard your next redesign.
Our Redesign SEO Protection Plans help you offset the risk that comes with a redesign project, and ensures your new website is primed for success. We pinpoint your current website’s strengths—so you can protect and build upon them, and identify its weaknesses—so you know what can safely be eliminated without harm to your bottom line.
Get our free guide to redesign SEO!
Learn how to protect your rankings and maintain your traffic the next time you redesign your website.
Expert SEO assistance, for each phase of your redesign.
Our SEO Protection plans are based on a 6-month engagement. We work closely with your web team to ensure the most successful elements of your SEO are identified, preserved, and enhanced.
- Before: Learn what pages to keep, what needs to be rewritten or optimized, what needs to be added, and what is safe to remove completely. Understand your market and competitors from an SEO perspective, so you know where the opportunities lie.
- During: Get hands-on assistance from our SEO experts throughout your redesign to address technical issues and ensure top performing pages are preserved and optimized.
- After: Confirm a successful relaunch with a post-launch technical check and indexation monitoring.
We love collaborating with web design and development teams, and they appreciate our work because it allows them to focus on what they do best, all while making certain your redesign project is a success.
Why Redesign Protection works.
It’s true that website designers and developers often provide some type of SEO audit as part of a redesign project. Yet, businesses often come to us after relaunching their website and losing valuable traffic and rankings, even though this type of audit was part of the project—so what went wrong?
The reason so many website relaunches fail is that effective SEO elements are often removed, including top-performing content. Jumping into a website redesign without a clear understanding of what is working and isn’t working can lead to unnecessary changes that have major ramifications for your SEO.
How does SEO fit into your next redesign?
Just answer a couple quick questions. We will contact you to discuss how we can protect your website’s traffic and rankings during your next redesign.
What’s included in each Redesign Protection plan.
Our Redesign SEO Protection plans are designed to take the guesswork out of the website redesign process. We’ve helped numerous businesses regain their rankings and traffic after an unsuccessful relaunch, and each time the problem was clear: web design and development teams regularly and unintentionally overlooked the critical steps needed to protect a website’s SEO. Our Redesign SEO Protection plans include all the elements of expert SEO support you need to plan and execute a successful relaunch.
Project Manager
Your single point of contact who coordinates and reports on all Redesign SEO Protection activities. A project manager will clearly communicate project progress and ensure that everything runs smoothly.
Discovery
A detailed survey followed by a 1 – 2 hour session facilitated by your plan manager. Discovery helps us learn more about your redesign and project goals so we can better focus our efforts.
Live Website Audit
A thorough SEO audit of your current website to identify the pages and elements that drive it’s rankings and traffic.This includes a review of your keywords, content, technical SEO, analytics, backlinks, and competition.
Development Site Audit
A full review of the optimization of your new website prior to launch. We audit your dev website’s technical SEO, content, mobile-friendliness, and analytics.
Post-launch Check
A full review of the optimization of your new website prior to launch. We audit your dev website’s technical SEO, content, mobile-friendliness, and analytics.
Audit Report & Task Lists
A presentation of our findings with prioritized recommendations for your redesign.
Pre-launch Check
Final check before going live to ensure there are no critical issues.
Launch Day Support (available for Level 3 plan)
8 hours of monitoring and on-call support during the day of your relaunch.
Protect your redesign investment!
If you’re considering a website redesign in the coming year, fill out our form to find out if a Redesign SEO Protection Plan is right for your website.
Frequently Asked Questions
What is website redesign SEO?
Website redesign SEO helps you offset the risk that comes with a redesign project, and ensures your new website is primed for success. This involves pinpointing your current website’s strengths so you can protect and build upon them, and identifying its weaknesses so you know what can safely be eliminated without harm to your bottom line.
What is Pure Visibility’s approach to website redesign?
Pure Visibility does not do website redesign; instead, we leverage our SEO expertise to work as a trusted partner of web design and development teams. This collaboration allows them to focus on what they do best, while we ensure that all the SEO elements are in place for a successful relaunch.
Our approach to website design SEO includes a thorough manual audit by career experts and hands-on assistance throughout your redesign to address technical issues and ensure top performing pages are preserved and optimized.
Why is SEO important during website redesign?
Overeager marketers often jump into a website redesign without a clear understanding of what is and isn’t working with their SEO, leading to unnecessary changes. Changing URL structure and site architecture, deleting pages with high-quality backlinks, and rewriting high-performing content are all common mistakes that can have major ramifications for your rankings, organic traffic, and sales.
Much of this loss can be mitigated by following SEO best practices and making sure you fully understand what elements of your website are driving traffic before making any design, architecture, or content decisions.
Related Posts
Part 1: plan a successful website redesign & preserve your SEO
Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch.
Part 2: make your website launch a success & keep the traffic coming
Launch day is scheduled! It may feel like the hard work is behind you once the design and development process is coming to a close, but re-launching a website is fraught with its own set of perils, and your optimization and rankings are not immune.
Part 3: find & fix website problems with this post-launch SEO checklist
With your website launched, it’s tempting to kick back and relax; unfortunately, the weeks immediately after a relaunch are the most critical for your website and online presence as a whole. Problems can quickly build and snowball as search engines crawl and index your new website, making it crucial that you stay on top of the process.