Meet our team of digital marketing specialists.
Our team members set us apart with their warmth, enthusiasm, and expertise.
Pure Visibility’s friendly team of digital marketing experts is committed to providing data-driven results through our SEO services and PPC management. We work closely with your team to reach your goals and communicate success at all levels of your organization.
CEO & Co-founder
Linda’s passion for her field, extensive experience and relentless positivity are a boon to all she works with. She leads her team to consistently provide results that are meaningful and measurable. Linda, speaker, author, and a widely-recognized expert on digital marketing, discovers new directions and strategies to explore and navigate this ever-changing landscape always with a vigilant eye on what is on the horizon.
As a young marketer in the late 1990s, Linda had a huge passion for the internet. Particularly, how a novel area of expertise called search engine optimization could level the playing field for small business. In the early 2000s, she took the plunge and started her first business as an SEO consultant, launching a career that would span two decades and cement her status as a pioneer in the industry.
In 2005, Linda co-founded Pure Visibility, one of fewer than a handful of SEO-focused agencies in the state at the time. Over the years, Linda and Pure Visibility have been recognized with multiple industry and business awards, including 2006’s Grant Thornton Leader and Innovator of the Year, 2007’s Best Small Business by Michigan’s SBDC, one of 2008’s Top 10 Michigan Business Women, by the National Women Business Owner’s Association (NAWBO), Michigan’s Fifty to Watch list, Ernst & Young Entrepreneur of the Year Finalist, Ann Arbor SPARK Fast Track award, and Entrepreneur of Distinction by Corp! Magazine in 2010.
Pure Visibility would write a chapter on Paid Search in the O’Reilly book Website Optimization in 2008. Pure Visibility was among the first agencies in the country to be Google certified. Pure Visibility was also one of the first awarded the Premier Google Partner status in 2016.
SEO & PPC Team
Paid Search Director
With more than 15 years of experience in paid search advertising, Steve has a keen intuition for what works, backed by a straightforward, data-driven approach, and topped with a sprinkling of dry humor. He has managed all aspects of Google Ads campaigns for clients of every size, shape, and industry—from start-up to Fortune 500, housing to healthcare. He maintains several industry certifications and has contributed to books and authored articles on PPC best practices.
Google Ads, Google Analytics, Microsoft Advertising
Don’t let his disciplined approach fool you, Tarun sees opportunity everywhere. He undertakes SEO as a strategic, end-to-end process, not just the application of tactics. And, he carefully dissects each possible solution with a pointed, “why?” As part of this methodology, Tarun led the development of our Visibility Audit because he knows you can’t get anywhere without first knowing where you stand. Tarun develops and leads many of our SEO workshops and is an active speaker on all things SEO.
Google Analytics, SEMRush Certification for SEOs, HubSpot Inbound Marketing, more.
Senior Paid Search Strategist
Since the dawn of Google Ads, Natalie has been helping businesses get the most from it. This desire to maximize ROI is fueled by her pure devotion to data. It is data that illuminates her workday like a sun and inspires her to obtain ever-greater returns for our clients’ ad budgets. With more than 15 years of experience in all forms of PPC—from search to social—for all sorts of business—from B2B to ecomm—she can shed light on any campaign’s performance and nurture it to shine.
Digital Advertising Specialist
Elizabeth has worked in digital advertising for about 5 years, primarily in an agency setting. She is experienced in various digital marketing tactics, including paid search, SEO, social media, email marketing, and digital reputation. She previously worked in the non-profit sector, both in Education and Parks and Recreation. While working in Parks and Rec, she met her husband with whom she shares a passion for the outdoors and environmental sustainability. She brings that passion for helping others with her and it’s what fuels her to work hard to make her clients successful.
Google Ads, Google Analytics
Digital Advertising Specialist
Combining a passion for digital marketing with more than six years of experience, Abet knows how to deftly navigate agency life and deliver results by leveraging data in creative and innovative ways. Her expertise in digital advertising and familiarity with SEO makes her a great asset to any team (especially ours)! Abet is originally from Ohio but now lives in Denver, CO, where she loves watching her daughter play soccer and spending time with family.
Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification
Meet Anton, our seasoned SEO magician with more than half a decade of experience. He has a remarkable talent for turning complex data into captivating narratives that our clients love. Anton is always ready to dive into the depths of analytics or craft compelling copy to help you achieve digital excellence. He’s your go-to guy for all things SEO!
Google Analytics, Ahrefs SEO Certification, HubSpot Inbound Marketing
Senior Project Manager
With more than a decade’s experience in digital marketing, our Jack(ie) of all trades has done it all—from managing search ads to writing optimized content, to crunching the analytics. And she’s done it for businesses of every size and sector. This breadth of insight means Jackie knows how to keep your project on track. She loves taking a deep dive into a business’s purpose and goals, so she can help guide the strategy that will help them grow.
Human Resources Manager
With more than 20 years of experience in HR and Administration, Carolyn knows what it takes to make HR a strategic part of our business. With structured ideas and execution, she is focused on creating the best environment for the team. Triage is her specialty coupled with a ready sense of humor! Carolyn is ready for any issues that may arise in the day-to-day HR operations.
Business Development Team
Business Development Manager
With an award-winning career in sales, spanning more than 25 years, Mike is truly our business development guru. He sets the pace with best practices for achieving aggressive sales goals and serves as a sounding board for new business initiatives. Mike’s guidance and expertise are invaluable resources, and his efforts are instrumental in driving the company forward.
Business Development Specialist
Erin hits the ground running daily, bringing her A-game and over 15 years of digital marketing expertise, including 7 years at Google, where she steered top-tier ecommerce clients to success. Beyond PPC, she flexes skills in social media strategy and project management—she’s a marketing Jane-of-all-trades! When she’s not dominating the digital marketing world, you can find her gardening, reading, or hanging out with her family.
Google Partner, Hubspot Frictionless Sales, Hubspot Sales Software
It’s pretty much impossible to knock Divya off balance. She is a master multi-tasker, in every aspect, and thrives on the challenge. With an MBA under her belt and a background in the fast-paced industries of pharma and high-tech, she’s learned to soak up information like a sponge and put it to good use, quickly. Outside of her professional life, Divya likes to keep her skills sharp by traveling the world with her three small children.
HubSpot Inbound Marketing, Hubspot Marketing Software, SEMRush For Digital Agencies